Job brief
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets and build brand awareness.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics.
The goal is to deliver on our marketing strategies and to build effective marketing programs that will help our reputation and growth.
Responsibilities include:
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
- Conduct market research to find answers about consumer requirements, habits, and trends
- Outbound outreach via email and social media to target prospects
- Brainstorm and develop ideas for creative marketing campaigns
- Collaborate with the Fahren leadership team to coordinate marketing efforts
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan, as assigned
Requirements
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as content marketing, social media, email marketing, and market research methods
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.)
- Well-organized and detail-oriented
- Exceptional communication and writing skills
- BSc/BA in marketing, communications or equivalent