We’re looking for an experienced CRM Manager to join our fast-growing team as we build a global fashion brand dedicated to celebrating and empowering the hijab-wearing woman.
For our Manhattan office, we’re looking for a spirited person loaded with positive energy, a desire to grow our community and support the growth of our marketing team.
You will partner closely with Merchandising and Product to deliver exceptional communication to our customers and wow them with our new product releases. You will also work closely with Engineering to solve technical customer acquisition challenges and build automated solutions for our database. Critically, your goal will be to develop deep and enduring relationships with our customer to increase loyalty and retention over time.
RESPONSIBILITIES
- Develop and execute CRM strategies and communications in promotional, transactional, lifecycle, triggered and rewards-focused campaigns to drive growth and win-backs.
- Create and implement cross-channel, end-to-end customer journeys.
- Set business rules that automate and drive content, optimizing triggers, audience segmentation, channel selection, creative messaging and communications cadence.
- Own CRM KPIs, including email capture, deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
- Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources, including our data warehouse and CRM tools.
- Actively manage contacts, target criteria selection, cohorts and segments to create relevant and engaging campaigns for customers.
- Quickly identify and troubleshoot any campaign performance issues, and drive successful resolutions. Approve, establish and enforce direct communication rules and restrictions.
- Constantly stay informed with best in class acquisition, retention and advocacy practices.
- Responsible for providing feedback and supporting the marketing team in customer segmentation and personalization of CRM related activities.
- Actively manage our loyalty program, building rewards, optimizations and setting goals for program performance.
REQUIREMENTS
- 3-5 years email marketing and CRM experience, including multivariate testing, multi-channel direct messaging, and post-campaign analysis, with emphasis on eCommerce.
- Hands-on experience with an ESP/CRM or marketing automation platforms (Klaviyo, Optimove or Salesforce Marketing Cloud).
- Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence.
- Expertise in email marketing best practices, trigger-based lifecycle programs, compliance regulations (CAN-SPAM/GDPR), and deliverability.
- Proven track record of devising and developing CRM programs from the ground up.
- Deep analytical knowledge and experience reporting on campaigns, gleaning business insights, and doing data-based optimization.
- Ability to manage various projects at once in an ever-changing environment, balancing intense attention to detail with swift execution, working well with and inspiring cross-functional teams.
- Passion for continuous improvement. Creative and self-starter.
FACTS ABOUT US
- We’re a small passionate team of doers
- We’re a tech startup with a love for fashion and design
- We’re focused on empowering women leaders and we admire independent thinkers
- We love creative and smart people who take pride in what they do
If you are ready to be part of an amazing startup growth team then please send us a copy of your resume and cover letter!