CRM Marketing Manager

We are looking for a CRM Marketing Manager to join the CRM and Retention Marketing team in San Francisco, CA. You will be responsible for the marketing strategy and implementation of our owned channel programs including email, push notifications and SMS, while implementing a test-and-learn approach with a results-driven mindset. Additionally, this role will support the various businesses, programs and formats within the organization and will be focused on driving growth across the customer lifecycle while optimizing personalized and highly targeted campaigns.

Key Responsibilities Include:
  • Partner with key stakeholders to build and develop strategic plans leveraging CRM/owned channels across the business
  • Driving owned channel automation strategy and execution to support campaigns across the customer lifecycle
  • With Marketing Operations, monitoring email deliverability, list building and overall channel health
  • Manage and develop 1 direct report to execute on campaign strategies, new initiatives and day-to-day needs
  • Manage the overall owned channel calendar for partnership placements, including aligning with key partners to develop strategic plans for channel monetization
  • Partner with the digital creative team to ensure we are leveraging best practices for all asset creation and development
  • Implement a cohesive testing plan across workflows, blast campaigns and customer journeys to drive conversion optimization and additional learnings

Requirements:
  • Bachelor’s Degree must, MBA preferred
  • 3-5 Years of Email/CRM and/or channel management experience, with B2C or retail experience preferred
  • Highly motivated self-starter with a “go-getter” attitude
  • Experience developing strategic customer communication journeys across the lifecycle
  • Experience in the food, supermarket or a high-volume consumable industry preferred
  • People management experience
  • A highly motivated, creative thinker with a go-getter attitude

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