SEO & Local Marketing Specialist

We are looking for a SEO & Local Marketing Specialist who is eager to take their knowledge to the next level
to join our Performance Marketing team in San Francisco, CA. You will be responsible for the implementation of Search Engine Optimization campaigns in a client-facing role and must have demonstrable experience. You will also manage local SEO (local/location listings in GMB, Bing, etc) including overall strategy, photos CTAs, etc; ensuring data integrity across all major local listings and directories. Additionally, you will assist in reviewing and analyzing site structures to ensure quality, content and readability by search engines as well as identify areas for growth and optimization and guiding team members in executing SEO tactics.
Key Responsibilities
  • GMB & Local listing management
  •  Manage & audit SEO Agencies
  • Optimize client sites using technical SEO
  • Technical Site audits – analysis, recommendations and implementations
  • Competitor analysis and content analysis
  • Participation in resource content brainstorming
  • Managing and recommending SEO tools & best practices
  • Bachelor’s Degree in Marketing, Analytics, Statistics or a related field
  • 2-3 Years Relevant Industry Experience
  • Solid background in GMB management & optimization
  • Understanding of technical web production / administration
  • HTML for SEO
  • Understanding of dynamic content – query strings, client-side serving
  • ccTLDs, markup, sitemaps and GSC implementation
  • Local / Mobile / Video SEO Experience
  • SEO Penalty Avoidance & Recovery Knowledge
  • Content Gap Analysis
  • Strong Excel skills
  • Attribution – understanding popular models and tools
  • SEO / PPC synergy – understanding and relationship management
  • Long term industry and search predictions
  • Excellent communication and people skills

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