A GTMA Lead Generation Optimization Specialist is charged with taking specific direction from Lead Generation Managers to initiate and optimize Facebook, Instagram, AdWords, Bing, Yelp, etc. campaign efforts. This is a full-time, entry-level position with potential to turn into much more. A successful Optimization Specialist must possess the ability to learn-by-doing and follow detailed directions repetitively without becoming distracted and losing focus.
OPPORTUNITY
- Entry-level position with flexible hours and real potential to launch your digital advertising career
- This job is a great opportunity for someone looking to gain:
- Real-world digital marketing/advertising agency experience
- In-depth and hands-on expertise with the most popular online advertising platforms: Google AdWords, Facebook, Instagram, YouTube, Snapchat
- Practical experience setting up and optimizing campaigns
- Analytical skills to determine the health of a campaign and honed insight to recognize the changes required to achieve performance objectives
- Access to GTMA’s many learning opportunities (webinars, classes, field trips, task training, and 1-on-1s) to make yourself a better marketer and a stronger team member
- New hires to this position should have as their goal to master the skills and work toward becoming a Lead Generation Associate within 8-12 months
RESPONSIBILITIES
- Uphold GTMA's core values
- Take direction from team managers and senior associates on:
- Pre-launch research
- Compiling pre-launch analysis and reports
- Building out campaigns
- Deploying tracking and setting up alerts and reports
- Recurring audits
- Standardized optimizations
- Special projects
- Take part in team meetings and activities
- Actively contribute to the success and positive atmosphere of the team
- Take advantage of all learning opportunities to make yourself more valuable
ESSENTIAL QUALIFICATIONS
- Strong grasp of American English grammar
- Detail-oriented, without losing perspective
- Patience to do important but repetitive tasks to a consistently high standard
BONUS QUALIFICATIONS
- Experience with structured text manipulation using Excel or Google Sheets
- Degree (or current major) in Math, Science, English, Writing, or Marketing
- Creative writing abilities
- Visual aesthetics skills
COMPETENCIES
- Organizational skills
- Positive attitude
- Ability to follow instructions
- Can work independently or as part of a team
- A desire to learn
- Ability to have fun
BENEFITS
- Flexible schedule
- Medical, Dental, and Vision Insurance
- Paid Vacation
- Paid Holidays
- Paid Sick Leave
- Retirement Plan
- Discount on a gym membership
- Bonus Plan
COMPENSATION