Lead Generation Optimization Specialist

A GTMA Lead Generation Optimization Specialist is charged with taking specific direction from Lead Generation Managers to initiate and optimize Facebook, Instagram, AdWords, Bing,  Yelp, etc. campaign efforts. This is an entry level position with potential to turn into much more. A successful Optimization Specialist must be possess the ability to learn-by-doing and follow detailed directions repetitively without becoming distracted and losing focus. 

OPPORTUNITY
  • Entry-level position with flexible hours, good pay, and real potential to launch your digital advertising career
  • This job is a great opportunity for someone looking to gain:
  • Real-world digital marketing/advertising agency experience
  • In-depth and hands-on expertise with the most popular online advertising platforms: Google AdWords, Facebook, Instagram, YouTube, Snapchat
  • Practical experience setting up and optimizing campaigns
  • Analytical skills to determine the health of a campaign and honed insight to recognize the changes required to achieve performance objectives
  • Access to GTMA’s many learning opportunities (webinars, classes, field trips, task trainings, and 1-on-1s) to make yourself a better marketer and a stronger team member
  • New hires to this position should have as their goal to master the skills and work toward becoming a Lead Generation Associate within 8-12 months

RESPONSIBILITIES
  • Uphold GTMA's core values
  • Take direction from team managers and senior associates on:
  • Pre-launch research
  • Compiling pre-launch analysis and reports
  • Building out campaigns
  • Deploying tracking and setting up alerts and reports
  • Recurring audits
  • Standardized optimizations
  • Special projects
  • Take part in team meetings and activities
  • Actively contribute to the success and positive atmosphere of the team
  • Take advantage of all learning opportunities to make yourself more valuable

ESSENTIAL QUALIFICATIONS
  • Strong grasp of American English grammar
  • Detail oriented, without losing perspective
  • Patience to do important but repetitive tasks to a consistently high standard

BONUS QUALIFICATIONS
  • Experience with structured text manipulation using Excel or Google Sheets
  • Degree (or current major) in Math, Science, English, Writing, or Marketing
  • Creative writing abilities
  • Visual aesthetics skills

COMPETENCIES
  • Organizational skills
  • Positive attitude
  • Ability to follow instructions
  • Can work independently or as part of a team
  • A desire to learn
  • Ability to have fun 

COMPENSATION
  • $15 / HR

BENEFITS
  • Flexible schedule
  • Medical, Dental, and Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Leave
  • Discount on gym membership
  • Bonus Plan

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