Lead Generation Optimization Specialist

A GTMA Lead Generation Optimization Specialist is charged with taking specific direction from Lead Generation Managers to initiate and optimize Facebook, Instagram, AdWords, Bing,  Yelp, etc. campaign efforts. This is a full-time, entry-level position with potential to turn into much more. A successful Optimization Specialist must possess the ability to learn-by-doing and follow detailed directions repetitively without becoming distracted and losing focus. 

OPPORTUNITY
  • Entry-level position with flexible hours and real potential to launch your digital advertising career
  • This job is a great opportunity for someone looking to gain:
  • Real-world digital marketing/advertising agency experience
  • In-depth and hands-on expertise with the most popular online advertising platforms: Google AdWords, Facebook, Instagram, YouTube, Snapchat
  • Practical experience setting up and optimizing campaigns
  • Analytical skills to determine the health of a campaign and honed insight to recognize the changes required to achieve performance objectives
  • Access to GTMA’s many learning opportunities (webinars, classes, field trips, task training, and 1-on-1s) to make yourself a better marketer and a stronger team member
  • New hires to this position should have as their goal to master the skills and work toward becoming a Lead Generation Associate within 8-12 months

RESPONSIBILITIES
  • Uphold GTMA's core values
  • Take direction from team managers and senior associates on:
  • Pre-launch research
  • Compiling pre-launch analysis and reports
  • Building out campaigns
  • Deploying tracking and setting up alerts and reports
  • Recurring audits
  • Standardized optimizations
  • Special projects
  • Take part in team meetings and activities
  • Actively contribute to the success and positive atmosphere of the team
  • Take advantage of all learning opportunities to make yourself more valuable

ESSENTIAL QUALIFICATIONS
  • Strong grasp of American English grammar
  • Detail-oriented, without losing perspective
  • Patience to do important but repetitive tasks to a consistently high standard

BONUS QUALIFICATIONS
  • Experience with structured text manipulation using Excel or Google Sheets
  • Degree (or current major) in Math, Science, English, Writing, or Marketing
  • Creative writing abilities
  • Visual aesthetics skills

COMPETENCIES
  • Organizational skills
  • Positive attitude
  • Ability to follow instructions
  • Can work independently or as part of a team
  • A desire to learn
  • Ability to have fun 

BENEFITS
  • Flexible schedule
  • Medical, Dental, and Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Leave
  • Retirement Plan
  • Discount on a gym membership
  • Bonus Plan

COMPENSATION
  • $15 / HR

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