Head of Marketing

The Company
The Growers technology platform collects and structures user-generated, environmental, business-related, and machine-generated agricultural data. These data power agile creation, and simple execution of precise planting, fertilization, and crop protection plans that aim to optimize resource use and mitigate the farmer’s financial risk. Headquartered in Durham, North Carolina, Growers employs a team of data scientists, engineers, developers, business people, and agronomists, serving a rapidly growing customer base across the U.S. Growers is a wholly-owned subsidiary of ICL (NYSE: ICL) (TASE: ICL), a leading global specialty minerals and specialty chemicals company. The company employs over 11,000 people worldwide, and its 2019 revenues totaled approximately $5.3 billion


Your Role
  • As Growers’s first internal marketing hire you will have the opportunity to refine and build awareness of a brand at its earliest stages
  • You have deep expertise in all aspects of marketing from persona definition to creating and paid media strategies
  • You have proven experience in building rockstar marketing teams
  • You have experiences that will enable you to build a marketing department within a start-up with a foundation to support growth into a mature department
  • As part of a small team you would not shy away from doing any job you would request your employees to do
  • You are passionate about determining the best way to reach a brand’s audience
  • You have proven success in managing advertising campaigns across multiple channels with clear and up-to-date measurement plans


Your Responsibilities
  • Hire, lead and nurture top-notch marketing talent
  • Define, educate and create marketing strategies surrounding customer personas
  • Select and manage all external resources contracted for marketing efforts
  • Determine the appropriate marketing mix given the businesses strategic goals
  • Build, Execute and Analyze internal marketing budgets (revenue, expense, etc.)
  • Analyze and educate leadership on the effectiveness of marketing
  • Evaluate marketing/sales opportunities specific to the agriculture industry such as Grower meetings, conferences, and trade shows
  • Conduct competitive research with analytic capabilities in collaboration with Product owners
  • Create strong partnerships for supporting sales lead generation efforts
  • Oversee the creative and strategic approach of campaigns, execution, analysis of social media marketing strategy and content marketing
  • Collaborate with Growers Product, CSM, and Sales team to define the competitive marketing plan and pricing strategy
  •  Lead, own and communicate the company’s marketing plans to Growers leadership and parent-company stakeholders


What You Need to Be Qualified for this Role
  • Bachelor's Degree in a related field
  • 10+ years of professional marketing experience
  • 5+ years successfully running a marketing team with direct reports and budgets
  • 5+ years managing paid marketing campaigns
  • Excellent interpersonal skills and ability to communicate well and manage both internal and external teams in both written and oral communication
  • Advanced understanding of technical products with strength in communicating the value and features simply and clearly
  • Experience leading and/or participating in the creation of style guides, brand standards, collateral with a consistent aesthetic for a cohesive marketing experience
  • Desire to work in a small agile team and participate in cross-functional collaboration
  • Effective time management skills and ability to multitask
  • Attention to detail
  • Professional and proactive work ethic
  • Experience with digital marketing forms such as social media marketing
  • Competency in Microsoft applications including Word, Excel, and Outlook and Google Suite
 

What Will Set You Apart
  • Experience with Adobe Creative Suite
  • Strong copywriting skills
  • You have worked in both large, structured marketing departments, and small, less structured departments 
  • Experience within the agriculture or farming industry

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