Assist the planning and implementation of customer communications to achieve budget targets for your markets. Campaign definition to be based on customer and data insights as well as business goals.
Implement the Contact Plan using the wide variety of CRM tools – email, SMS, push, calls and on-site. Campaign implementation to be tightly controlled, reviewed and planned to ensure adherence to timings and excellence in execution.
Pull together all campaign elements – briefing (or writing) copy / creating offers/ briefing marketing support teams/ creating content / building communication method/ advising CS.
Assist with translations and copy creation on an ongoing basis.
Work closely with the CRM Campaign Manager to launch new initiatives for business benefit.
Provide performance reporting (at campaign and customer level) to CRM Campaign Manager/ Head of CRM and other stakeholders, with a view to optimising commercial return and engagement on all communications. This should be on a weekly and end of month basis as well as on an ad hoc basis when required.
Design and deliver tests across all communications to improve engagement and impact. Adopt a test, learn and control approach to ensure continuous optimisation of results.
Ensure thorough QA of all campaigns – following QA guidelines closely.
Ensure bonus policy is followed at all times.
Take an active involvement in ‘knowledge share’ across the team.
Assist with CRM project and task initiatives as and when required – acting as a key support for the team, CRM Campaign Manager and Head of CRM.
Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
Work closely with MKTO Operations, RTM, Country Managers, Creative, VIP and BI teams to ensure fruitful stakeholder management and collaboration.
Take ownership of CRM DACH related incidents through to resolution.
Ensure all communications meet advertising, regulatory and legislative standards.
Requirements
Native German speaker with exceptional written and verbal communication skills.
2-3 years of relevant experience or equivalent combination of education and work experience
Highly proactive, creative and organised – able to manage a project from start to finish/ review.
Ability to act on changing priorities - flexibility and openness to change are key.
Strong analytical skills. Ability to analyze data and make recommendations
Ability to work in self-directed, fast-paced, results oriented environment.