Programmatic Coordinator

PROGRAMMATIC COORDINATOR
Department: Programmatic Team
Reports to: Programmatic Team Lead
Basic Functions & Scope
The Programmatic Coordinator launches all advertisement displays each month, monitoring the setup and timely execution of all
client campaigns.
Position Responsibilities
Campaign Optimization
· Assess and modify settings, audiences and targeting to maximize KPIs determined for each
product and client
· Understand how all the pieces work together to impact a campaign and utilize this knowledge to
improve the campaign
· Pursue knowledge about latest features and trends in optimization
Campaign Build and Execution
· Adjust bidding for each campaign as needed in order to spend budget and optimize for KPIs
· Effectively utilize and implement targeting information given by Account Managers and/or
Google Analytics
· Build campaigns for new customers based on given templates
· Monitor new and existing accounts for KPI performance, troubleshooting accounts to ensure
optimization
· Process orders through the campaigns dashboard, evaluating the budget distribution along with
the consistent daily spending patterns
Internal Customer Relations
· Compile and analyze data to provide Account Managers and clients with account performance
information
· Respond to internal emails, and / or any other forms of communication, in a timely fashion,
ensuring that the issues are resolved
· Communicate effectively with others
· Assist with the creation of client presentations/proposals/budget recommendations
· Participate in team projects and work in a positive manner with other members of the team

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