Graphic Designer

Basic Functions & Scope

The primary function of this position is to conceptualize and design art, including but not limited to print ads, direct mail, e-marketing, web banners, and websites for a set group of clients. Graphic Designers will work closely with the Account Coordinator Department and Art Department Manager to complete approaching deadlines.

Position Responsibilities

Design Theory

  • Express desired moods and themes through accurate usage of color theory
  • Integrate proper typography for smooth and easy-to-understand graphic display
  • Develop strategic layouts that incorporate all necessary information
  • Perform simplistic to complex photo manipulation using required software platforms
  • Create necessary illustrations for advertisements

Proofing

  • Review the copy, correcting any grammatical and/or spelling errors
  • Troubleshoot and resolve output errors that occur once a file has been converted, such as faulty layouts, unexpected font alterations, etc.
  • Address any mistakes in how the offer is written (ex. Save up to $35,000 off MSRP)
  • Ensure that image accurately represents the given text (ex. A Civic Deal displays a Civic car, not a Corolla)

Technical

  • Follow provided graphic specifications, using an understanding of various advertising mediums to achieve best viewing results
  • Export file using proper file type and file size, as well as other project-based parameters
  • Develop increasing competency, both in implementation and editing, various software platforms, such as Adobe Creative Suite, HTML, CSS, etc.
Communication

  • Recognize and request any missing information from jobs provided by Account Coordinators
  • Collaborate with other members of the Art Department throughout each step of the creative process
  • Effectively communicate technical information to non-technical audiences
  • Willingness to ask for assistance from other team members when needed

Project File Organization

  • Develop documents that are free of superfluous items such as unnecessary layers, pasteboard clutter, unused eblast images, etc.
  • Review all InDesign files, checking for up-to-date server-based links
  • Ensure that all national logos and vehicle images are saved to corresponding server folders
  • Maintain organized FTP folders
  • Follow file naming conventions

Time Management

  • Create and complete projects within the given deadlines
  • Assist other artists with workload to maintain a quick project turnaround
  • Effectively prioritize multiple projects on a daily basis

Basic Qualifications

  • Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
  • Strong competence in Adobe Photoshop and Illustrator
  • Ability and willingness to learn new software platforms
  • Basic understanding of Dreamweaver a plus, but not required
  • Ability to communicate technical information to non-technical audiences
  • Strong written and verbal communication skills
  • Good organizational skills along with excellent time management
  • Proficient with Microsoft Office and Microsoft Outlook
  • Strong proofreading and editing skills
  • Demonstrated ability to problem solve and think critically
  • Must be able to learn multiple software platforms such as AdWorks, Slack, Kin HR, Google Drive, and others
  • Dedicated team player
 

Working Conditions

Graphic Designers are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more that 25lbs.

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