CRM Marketing Associate

goPuff is seeking a talented CRM Marketing Associate to join our quickly growing Marketing
Team. You will bring your experience in email and in-product and mobile notifications to build
programs that measurably impact our customer growth through conversion and retention
optimization efforts. 

Success in this role requires a strong bias for action, and the ability to consistently perform at
the highest level. Having a strong analytical foundation is required. In addition to deep
expertise in engagement marketing strategies and tactics, the candidate will demonstrate
strong organizational and prioritization skills.

Responsibilities:

  • Manage end-to-end execution of email programs, including creating an experimental framework, launching campaigns, and analyzing results
  • Improve and manage automated triggered, lifecycle, and ad hoc B2C email, push and sms campaigns to continuously improve user onboarding, experience, and retention 
  • Maintain performance and health of the email, push and sms channels with regard to audience segmentation, content, list hygiene, and deliverability
  • Audit and proactively identify campaigns that need to be updated or removed from the customer lifecycle journey
  • Build automated, multi-touch programs for audiences across the customer lifecycle
  • Work on building out strategies and campaigns for new market launches, new feature launches and product discovery to our existing users
  • Manage an engagement marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
  • Create engagement center of excellence to optimize marketing's usage of email, mobile, and in-product notifications
  • Analyze the impact of programs, using insights to constantly improve approach
  • Conduct ad-hoc analysis and reporting on a frequent basis
  • Responsible for recurring weekly reporting for the engagement marketing department
  • Communicate and share learnings with cross-functional teams to ensure best practices and learnings are implemented across the company
  • Collaborate with other parts of the business including Business Development, Analytics, Ops, Supply Chain, to share progress, learnings and best practices.


Qualifications:

  • 2+ years of Engagement Marketing and/or CRM experience
  • Comprehensive understanding of email standards such as DNS, SPF, DKIM, and DMARC and regulations such as CAN-SPAM and GDPR
  • 2+ years experience of email delivery, ISP or ESP relations or similar experience with large scale email campaigns
  • Comfortable building email content using HTML and CSS
  • Proficient in excel and other data analysis tools (e.g. Tableau)
  • Fanatical learner, staying ahead of the curve when it comes to new strategies, tactics and tools to improve email marketing performance
  • Experience designing and implementing A/B and multivariate tests
  • Excellent written and verbal communication skills, creative and analytical mindset
  • Technically relevant degree or equivalent professional qualification
  • Relentlessly high standards and a high attention to detail
  • Ability to plan strategically, but stay on top of tactical execution



For the people who have better things to do than go out of their way to stop at the store (again), goPuff is the largest digital convenience retailer delivering thousands of products ranging from snacks, drinks, and ice cream to alcohol, home essentials, and personal care items directly from centrally located warehouses to our customers’ doors.

We’re currently in 50+ markets and growing fast, so we're looking for the most motivated and passionate talent to be a part of our team, grow with us, and join in our mission of delivering the moments that matter most. Note: must love snacks to work at goPuff.

The goPuff Fam is committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply. We are an EEOC Employer. 


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