Vice President, Brand Marketing

At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans don't get the care they need, and prices just keep rising. We started with prescriptions, and we've helped over 100 million Americans save over $15 billion to date. Now, we're aiming to tackle all of healthcare.  GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix problems. If you share our belief that you can do well by doing good, let's talk.

About the Role
GoodRx is seeking a Vice President of Brand Marketing to lead GoodRx through our next phase of growth and own brand positioning and communicating the GoodRx purpose and value proposition. This individual will align a singular brand message across all consumer facing touch points and teams within GoodRx. The role requires a passion for building brand, a proven ability to make a complex story relevant and accessible, a relentless focus on the customer, a data driven mindset, and an ability to evangelize the brand message across the company. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. 

 Responsibilities:
  • Amplify the GoodRx brand and position the Company as a trusted consumer partner in the healthcare space
  • Design and implement national brand strategies that build brand awareness and align marketing strategy with business goals
  • Partner with internal data teams to develop customer personas and monitor the GoodRx Brand Tracker 
  • Implement strategies to identify and address consumer sentiments across all branded and marketing channels 
  • Strategically manage and measure brand marketing budget across campaigns and media buying 
  • Effectively manage deliverables, report on campaign performance and proactively communicate expectations with team and stakeholders
  • Align a singular brand message across all GoodRx consumer touch points
  • Partner with Marketing, Creative, and Product teams to offer a seamless customer journey

Skills & Qualifications:
  • 10+ years of direct-to-consumer brand marketing experience 
  • Prior experience implementing and communicating a meaningful B2C brand vision 
  • Deep understanding of effective positioning, brand architecture, and brand voice
  • Experience establishing process to drive initiatives forward 
  • A proven track record of executing multi-channel brand marketing campaigns 
  • Prior experience with a company with digital customer acquisition preferred 
  • Excellent strategic customer-focused thinking skills 
  • Experience using data and metrics to back up assertions of business value
  • Ability to manage cross functional teams and manage agency partners 
  • Action-oriented with a “roll up your sleeves approach”
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences

About GoodRx
GoodRx is the country's leading marketplace for affordable and convenient healthcare. The company offers the most comprehensive and accurate resource for prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast. More than 12 million consumers use GoodRx each month to find current prices and discounts for their medications. Since 2011, Americans with and without health insurance have saved more than $15 billion using GoodRx – more than $5 billion in 2019 alone. With GoodRx Care, Americans can get an online medical visit with a skilled physician for fast and easy treatment, prescriptions, and lab tests for routine medical issues. GoodRx is the #1 medical app on the iOS and Android app stores and tens of thousands of doctors recommend GoodRx to their patients. For more information, visit www.goodrx.com.

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