Implement and manage paid search campaigns on behalf of agency clients
Work with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines
Assist in the development and expansion of keyword lists
Traffic campaigns on search engines utilizing PPC management tools and programs
Record and manage daily and monthly campaign budgets
Ensure success against client goals via ongoing optimization based on performance analysis
Assist with creation and analysis of client-facing reports
Provide feedback and insight on reports that will be delivered to clients
Implement necessary optimizations as a result of ongoing performance analysis
Utilize various reporting interfaces and campaign management software as applicable (Doubleclick Search)
Maintain relationships with the main search engine partners as well as emerging search platforms and product offerings (Google, Yahoo! Bing, MSN, Facebook & YouTube, BrandVerity)
Proactively identify new and/or expanded business opportunities within client relationships
Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns