About GoCheck
GoCheck is a venture-backed digital health company that is saving children’s vision and potential every day. Our first product, GoCheck Kids, serves 6,500 pediatric teams in the U.S. and Europe in their quest to prevent vision impairment, the most prevalent disabling condition among children in the U.S. and many countries. Late detection usually leads to compromised learning, blindness, and even death. GoCheck Kids has made early vision screening affordable, reducing the cost by over 60%, and is FDA-registered and CE certified as a medical device.
Eight of the leading children's hospitals (including Harvard and Stanford) voted GoCheck the #1 global pediatric health startup. Our founder and Chief Innovation Officer is David Huang, co-inventor of OCT, the most widely used diagnostic in ophthalmology. GoCheck is backed by Interwest Partners (91 IPOs), FCA Venture Partners, Sovereign’s Capital, and Marc Benioff (Salesforce founder/CEO).
We are looking for a proven healthcare B2B marketer to lead product marketing for GoCheck Kids. This person longs for the startup work culture of Silicon Valley and the quality of life of Nashville, where the role is based. This person gets excited about elevating healthcare and business to impact human flourishing at scale.
About You:
- Love enabling sales and marketing performance
- Passion for impacting healthcare through innovative and transformative technology
- Skilled at synthesizing research into clear, compelling, and differentiated product positioning, messaging, and content collateral
- Enjoy making a cross-functional launch plan come together and relish when customers are delighted by a new feature or product
- Gifted at crafting winning stories, presentations, and case studies
- Committed to understanding customer needs and behavior
- Thrive forming creative strategies and executing on them
- Hungry to win, and still humble
Responsibilities:
- Content development for sales enablement including videos, blogs, case studies, white papers, presentations, webinars, solutions sheets, etc. Serve as the primary creator and curator of all sales and marketing collateral and maintain an inventory of market-facing materials in support of sales activities, product launches, proposal responses, etc.
- Perform market and competitive intelligence
- Facilitate strong feedback loops with the product, sales, and customer success teams to craft compelling messaging, enablement materials, and customer communications
- Lead new product and feature launches by collaborating with product management to plan and execute the launch of new offerings, define key benefits and differentiators and successfully position new offerings to target key market segments. Develop campaign strategy needed by the marketing team to drive demand for new market offerings
- Experiment with ways to reposition current offerings in a more compelling way
- Measure results across efforts and constantly find creative ways to maintain momentum and engagement after launches
Requirements:
- 4-6 years of experience in product marketing for a company that sells to large hospital enterprises (e.g. hospital systems, children’s hospitals, etc.)
- Has experience working with innovative health companies that beat expensive incumbents through creativity and grit
- Has a strong understanding of competitor and market research and analysis
- Superior messaging, storytelling, and sales pitch development skills
Advantages (not mandatory but great plusses):
- Account based marketing
- Adobe Illustrator and Photoshop
- Digital marketing
- Agile marketing process
Compensation and Benefits:
- Cash; Base salary dependent on prior experience
- Bonus opportunity
- Equity position
- 100% medical, dental, and vision coverage
- 401(k)
- Take as much time off as you need to be your best and do your best