YouTube Channel Optimizer

Important message:
Blindly submitting a resume without submitting a video of yourself answering the questions means an automatic rejection. Only applications including video answers will be considered. 

With over 31 million fans on social media and 500M video views a month, Goalcast empowers millions of people to live life with purpose. More than a media brand, Goalcast connects human beings. 

We’re looking for a video-obsessed marketing master to take our YouTube game to the next level. Over 250 million hours of video are uploaded to YouTube each year, more than double the number of stars in our galaxy. 

Therefore, you need to have a deep understanding of this ecosystem: creators, publishers, new trends, innovative ways to optimize channels and individual videos, etc. 

You steer your ship with a balance of intuition, gutsy maneuvering and insightful marketing. You know what makes videos burn bright and stick out from the rest. 

Help navigate us to our very own solar system, where we will make the brightest content in the cosmos that everyone will flock to for inspiration.

What’s great motivational content on Youtube? 

Even though you don’t necessarily have to be a content creator, we expect you to understand what great motivational content looks like on Youtube, is it an intriguing interview? Is that epic b-roll over a speech?Is it an animation that speaks to a wider audience? 

We will figure it out together. But we expect you to be able to identify and leverage creative opportunities. 

Designing thumbnails people can’t help but click on & optimizing metadata

Creating killer thumbnails is an essential part of this job. Going along with that, writing effective and creative titles, descriptions and keywords for individual and playlists videos is also a must. 

We compete for eyeballs, thumbnails don’t survive the scrolling hunger games without great metadata and vice-versa! 

Bringing the best actionable insights to the table 

Big ideas are born from our collective minds! We are independent self-managers but when it comes to ideating and strategizing, we love multiple insights, post-mortems, and visionary analysis. 
In our weekly discussions and day-to-day chats, we expect you to bring something awesome to the table -- numbers, trends, etc. 

Growth-driven, truth-seeking badass

You are honest with yourself. You deconstruct your own thoughts, beliefs, emotions and actions and continuously rebuild them to drive a new reality. You know when you mess up and you are not afraid to admit it. For that reason, you hold others to high standards — and you are quick to be honest with them as well.

You are more afraid of stagnancy and comfort than failure. You take risks because you know that the pain of failing comes with valuable learnings. You look for clarity in action. You know you can only ever be wrong if you repeat the same mistake twice, and if you fail to transfer your knowledge to our collective intelligence.

Your passion gives us goosebumps. You want to create a big splash in the world, a positive impact worthy of a legacy. Your energy is contagious. And nothing will stop you.

Sounds like you? Record a video of yourself answering the questions below and send us a private YouTube or Google Drive link along with the application. Only applications including video submissions will be considered. 

Questions: 
  • What intrigues you about this opportunity?
  • What caught you off guard? 
  • Why is Youtube the place to be creating awesome content? 
  • If you could manage any Youtube channel in the world, which one would you choose and why?
  • Tell us about a person who inspires you and why.
  • Tell us about a time when you've failed big time in a project or job. 
  • Besides great content, what’s the most important distribution tactic on Youtube and why? 

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