Copywriter

About the company: Yours is an early-stage skincare tech startup that is reimagining the skincare industry. 

Yours uses technology to create personalised skincare based on user’s skin, lifestyle and environment. Started by two ex-Uber employees, Yours is backed by industry veterans and globally reputed VCs.

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About the role:
We are looking to build a Creative Team to bring Yours’ brand to life, through words and creative visuals. The Creative Team is looking for a nimble, hyper-organized Copywriter who is obsessed with writing and storytelling. This person is an out-of-the-box thinker, understands brand story and uses that knowledge to draft smart, engaging, and effective marketing copies for all the communication channels- social media, website, emails and beyond. If you think this paragraph was unnecessarily long and you could have written it in half the words, this role is you. 

As the first copywriter on board, you will be joining the team at an early stage and will work cross-functionally with our designers, marketers, and product team members to help shape our brand’s unique tone of voice.

Roles & Responsibilities
  • Develop all copy for marketing materials including ads, emails, TV, website, packaging, press stories, and more. 
  • Support the team in planning and implementation of strategy for voice of brand in product display copy, campaigns, emails, product naming and description
  • Work closely with the design, brand, production, digital, legal/regulatory and product development teams to develop brand copy all channels
  • Develop and evolve copy workflows and processes, as related to copy development, product naming, international translations, company-wide tone-of-voice training and more 
  • Being ruthless when it comes to editing, grammar, and proofreading techniques 
  • Follow brand guidelines and enhance them over time
  • Develop exciting new ways to message both new and existing customers

Skills and Qualifications:
  • 5+ years full-time, professional copywriting or editorial experience
  • [Preferred but not required] Love for skincare (and/or makeup)
  • [Preferred but not required] Writing and copywriting experience in Fashion/Beauty industry (Magazine, Beauty company)
  • Proven editing and copyediting skills
  • Experience gaining, analyzing, and applying learnings gleaned from data
  • Based in Singapore or willing to relocate

If these pointers describe you well, shoot us your resume with links to your previous work. 
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We celebrate individuality and uniqueness – at work and in personal life. 

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