Growth Hacker

About the company: Yours is an early-stage skincare tech startup that is reimagining the skincare industry.

Yours uses technology to create personalised skincare based on user’s skin, lifestyle and environment. Started by two ex-Uber employees, Yours is backed by industry veterans and globally reputed VCs.
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About the role: We are looking for a Growth Hacker to lead (hyper?) growth efforts at Yours. Someone who thinks differently vs. follows a framework, who is adept at problem-solving in a unique way, and who can prepare Yours for future growth. This person should be comfortable working in a fast-paced ‘white space’ environment and excited by adapting strategy and solve problems in situations where the answer is not obvious. You will work closely with the founders to lead the growth strategy. 

Responsibilities:

  • Create a unique and solid strategy for growth.
  • Own top-of-funnel for the company
  • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
  • Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation
  • Conduct and present competitive analyses and market research
  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
  • Implement effective tracking and dashboards to monitor users’ interaction with the brand (beyond just website & email)
  • Translate ideas to actionable items that deliver business results
  • Analyze, recommend and lead implementation of improvement initiatives
  • Stay abreast with the latest trends and changes in UI/UX and digital marketing
  • Identify industry trends and insights 

Requirements:

  • 5 years+ work experience as a Growth Hacker 
  • Data-geek
  • In-depth knowledge of SEO factors and key algorithm updates
  • Great understanding of different online advertising tools & platforms
  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
  • Stronghold on at least one data monitoring tool (Tableau/Ubiq/Looker etc)
  • Hands-on experience with web analytics and A/B testing tools 
  • Domain expertise in UI/UX best practices
  • Automation expert wrt Emails and other events
  • Outstanding analytical and problem-solving skills
  • High standards of excellence and attention to detail, along with editing and copywriting skills 
  • Having a startup mindset 
  • Ability to relocate, or currently located in Singapore

If these pointers describe you well, shoot us your resume with links to your previous work. 
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We celebrate individuality and uniqueness – at work and in personal life. 

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