Data Analyst II - Digital Analytics Implementation

Gentis Solutions is seeking a Data Analyst. The Data Analyst will work with business partners and other stakeholders to implement the tag management strategy under the direction of the digital analytics implementation manager.

Minimum Position Qualifications: 
  • 1 year experience using leading industry analytics tools (Adobe Analytics (preferred) or Google Analytics)
  • 1 year experience working with tag management systems, such as Adobe Data Tag Management (DTM) (preferred), Google Tag Manager, Tealium, or Ensighten
  • Deep understanding of data dimensioning/metrics and the proper use of tracking variables 
  • Advanced debugging and troubleshooting skills using tools such as browser network tabs, Chrome Debugging tools, Firebug, HTTPFox, and Charles Proxy
  • Proficient knowledge of JavaScript, jQuery, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
  • Excellent attention to detail, a focus on quality, and the ability to follow through on projects to completion
  • Strong oral and written communication skills
  • Bachelor’s degree in business administration, statistics, marketing, information science or related field
  • 1 year experience with testing and optimization platforms (Adobe Target, Maxymiser, Optimizely, Visual Website Optimizer, etc.) 
  • Experience with front-end web or analytics development tools 
  • Relevant work experience in an eCommerce environment

Essential Job Functions: 
  • Provide guidance for data integrity issues; ensure that analyses and proposed recommendations are supported by the Data Analytics team Maintain detailed documentation of data collection methods and dependencies
  • Work closely with developers and testers to implement, validate, and maintain analytics and reporting for digital channels
  • Work with development teams to integrate analytics tracking requirements into production cycles
  • Design and implement analytical solutions to meet data collection and reporting needs; perform quality assurance checks to guarantee clean data
  • Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices
  • Participate in the development of requirements for and implementation of necessary website web and native analytics tagging in order to properly and accurately report on relevant key performance indicators (KPIs) 
  • Provide general troubleshooting assistance for analytics reporting and analysis
  • Support a data-driven culture by educating the digital organization on everyday uses of data as a resource
  • Must be able to perform the essential functions of this position with or without reasonable accommodation

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