Director/Sr. Director, Marketing

Reports to: Chief Commercial Officer

Position Summary
Exciting opportunity to join a growing company with innovative science.  The Director/Sr. Director, Marketing will develop and execute marketing strategies and tactics for the Revita DMR procedure including, but not limited to, patient and physician segmentation, market research and insights, pricing considerations especially relative to patient out-of-pocket expenses, physician referral pathways, direct-to-consumer marketing tactics, and patient advocacy. S/he will work closely with internal teams and external parties to present effective strategies and follow through to successful and flawless execution.

Primary Responsibilities
  • Develop a brand positioning and drive core messaging for patients and physicians based on hierarchy of claims and job to be done;
  • Direct market research and insights for identifying appropriate target segments of patients and providers across therapeutic areas for Revita DMR;
  • With deep understanding of the patient journey, identify key areas for disrupting and enhancing the patient experience;
  • Research the physician referral pathway and incentives and identify key points of influence and core messaging
  • Engage in establishing pricing strategies, particularly around the patient experience;
  • Develop direct-to-consumer tactics including messaging, social media outreach, peer networks, and customer care;
  • Design a surround sound pre- and post-care patient experience that strives to achieve optimal health outcomes (e.g., lifestyle coaching);
  • Work with creative agencies to develop marketing materials needed for both physicians and patients and drive both awareness and ongoing demand;
  • Identify and engage with patient advocacy groups to position Revita DMR as an optimal alternative to traditional standard of care;
  • Facilitate voice-of-the-customer (VOC) input and actively participate in the prioritization of product development requirements;
  • Identify, engage, build and maintain relationships with relevant stakeholders;
  • Bring a “can do” spirit to work and deliver on other responsibilities as assigned.

Education or Certification Requirements
  • Bachelor degree in Marketing, Business, or related field
  • MBA preferred

Professional Work Experience
  • 15+ years in Marketing with experience in both physician and direct-to-consumer approaches
  • Experience in biotech, pharmaceutical and/or medical device industries preferred.
  • Prior vocational experience in related fields a plus (i.e. Co-Ops, Internships, Fellowships, etc.). 

Qualifications and Skills
  • Must have led brand building strategies and tactics with direct experience in market research and insights as well as management of creative agencies
  • Direct experience supporting both product development and sales functions
  • Therapeutic knowledge of Diabetes, Non-alcoholic Fatty Liver Disease, Cardiovascular, Polycystic Ovarian Syndrome, and other metabolic conditions ideal
  • Must have strong presentation and negotiation skills
  • Successful track record of effective program and project management
  • Successful team management and leadership experience

Other Essentials and Key Success Factors:
  • Successful track record of working in high-growth and dynamic organizations
  • Demonstrated record of intellectual curiosity, innovation and creative problem solving with an entrepreneurial spirit
  • Ability to lead fast-paced projects with a keen sense of urgency to get the job done well
  • Evidence of "hands-on" experience and expertise
  • Proven and successful track record as a team-player and collaborator in small working environments
  • Highly organized and detail oriented with a passion to deliver quality results
  • Excellent verbal and written communication skills, with experience translating technical concepts into user-friendly documentation
  • Highest levels of professionalism, confidence, personal values and ethical standards

Travel
  • May/Will be required to travel up to 25% (domestically and/or internationally)


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