YOUR ROLE
As Fishbowl's PR & Communications Associate, you will help Fishbowl become a household name for all professionals. We’re passionate about connecting professionals through authentic conversation, and at Fishbowl we’re bringing together world-class talent from different experiences, disciplines, and areas of study to produce a new type of online network.
Fishbowl connects professionals with colleagues in their industry to have candid and relevant workplace conversations. Many users describe Fishbowl as a “Twitter meets LinkedIn” and the platform has already established its influence in certain industries, becoming the go-to daily app for more than 30% of US professionals at the top companies in Management Consulting, Accounting, and Advertising. It's used by junior staff and CEOs alike.
Fishbowl serves as a safe space for marginalized professional communities and a place for young professionals to seek mentorship. Thousands of meaningful stories happen on the platform every week, and the Fishbowl brand is often referenced in publications like The New York Times, The Wall Street journal, Forbes, and Ad Age as a source for professional sentiment on a variety of topics.
As the PR & Communications Associate, you will start out supporting Fishbowl's growth and brand teams on all things pr/comms related, which will involve a significant amount of research and pitching on a daily basis. Your role will be focused on two core areas:
1. Growth Oriented PR
You will work collaboratively with Fishbowl's Growth and Community teams to quickly package content from the Fishbowl platform for redistribution across a variety of channels to help grow Fishbowl's presence and brand awareness in a repeatable way. You will be looking for newsjacking opportunities and constantly packaging our user anecdotes, stories, and survey results into relevant pieces. This will be where you spend 75% of your time if not more initially.
2. Fishbowl Messaging
You will work directly with our Director of Brand to help craft the messaging to communicate the value of Fishbowl to a variety of audiences, as well as the channels that are important for Fishbowl to have a presence (from organic and paid social to offline posters). You will help own the organization of this content, such that all team members will be able to find appropriate language whenever needed.
WHAT YOU’LL DO
- Pitching Fishbowl and Fishbowl related content to digital, print, and tv channels.
- Research and define relevant trade publications for industry related stories.
- Work with Director of Growth to develop content that will drive platform growth and usage
- Work with Director of Brand to Develop go-to-market communications strategy for multiple industries and define key events and channels for Fishbowl's presence
- Execute content marketing strategies based on organic Fishbowl content
- Collaborate closely with Design, Community, Product, Sales, and other internal subject matter experts to tell the brand story to our customer segments
- Support the development of the Fishbowl brand and thought leadership strategy
WHAT YOU’LL BRING
- A passion for community building and story telling
- 2-3 years of experience conducting public relations and marketing programs in-house or at an agency
- Strong creative direction, strategic storytelling and organizational skills.
- Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media content, etc.
- Excellent writer – can adjust copy to various mediums/audiences
- Extraordinary verbal communication skills
- Self-motivated and goal-oriented. You'll be flying solo to begin with.
- Team player (we're all about community!)
- Experience in consumer internet is a plus