Digital Marketing Manager

If you are an outstanding Digital Marketing Manager with experience optimizing campaigns and looking to join a great team and exercise your skills working with a major client, look no further. We are Firewood Marketing. We value great work. We help drive our clients’ goals and success. We are looking for a Digital Marketing Manager to match our high energy, drive, and integrity to support highly visible and distinguished projects for one of our industry-leading technology clients.

This position will develop, optimize, and manage paid search, display, or video campaigns in Google Ads for a number of the client’s products. It's a great opportunity to work in launching high visibility projects with a worldwide reach. It will also provide an opportunity to learn and hone your skills in the most effective SEM tools in the market.

Responsibilities
  • Develop and tactically execute online customer acquisition strategies and campaigns for our client’s products
  • Drive and execute large scale paid search (PPC) campaigns in Google Ads interface
  • Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting
  • Coordinate appropriately across other channels to ensure smooth integration of online advertising into our client’s overall acquisition strategy
  • Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc)
  • Work closely with Product Marketing Managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development

Requirements
  • Bachelor’s degree preferred with strong performance in undergraduate coursework and demonstrated analytical success
  • At least 4 years of experience in Google Ads platform
  • Knowledge of DoubleClick and Google Display Networks a big plus
  • Knowledge of Ad Servers, campaign optimization tools, and/or online tracking technology preferred
  • Knowledge and proven experience creating, executing and continually optimizing successful paid search marketing campaigns
  • Exceptional ability to communicate cross-functionally within a highly energetic team
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • Comfortable speaking about and presenting data
  • Comfortable dealing with ambiguity
  • Proactive, disciplined, organized, self-starter and highly motivated

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