Senior Marketing Analyst

We’re thrilled to have been recognized as a 2018 Bay Area Best Places to Work by San Francisco Business Times and the Silicon Valley Business Journal. Being recognized means that we have happy and engaged employees who look forward to coming to work at Firewood. We accomplish this with our employee-driven culture, zero paycheck deductions for our full suite of health benefits (including insurance for your pet), commuter benefits, and many other benefits. 

Now, about the opportunity: In the Senior Marketing Analyst position, you will be the go-to expert for Global Performance Media, looking at marketing campaign data and seeing meaning, insights, ideas, opportunities and at the same time elevating the analysis and strategic thinking to become a true partner to our clients. The ability to think on your feet, be scrappy and dive into the unknown will be your biggest asset, along with a solid analytical toolbox and commanding knowledge of Google Ads. This is a role where you’ll partner with the Global Performance Marketing team and work cross-functionally to provide clarity on performance of various marketing channels, cutting through the noise to deliver actionable and important information or recommendations to our senior-level clients. Sound like you? Then let’s get acquainted!

The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. Humility and collaboration are also a big part of their DNA.

Your time will be spent at a large tech client’s office in San Bruno or Mountain View, with approximately one or two days in downtown San Francisco.

What you’ll do:
  • Work with client for improving online marketing acquisition and revenue. Provide analytical support and help stakeholders to make decisions.
  • Analyze information and drive insights or suggestions to make initiatives more efficient and effective. Present the information to senior clients.
  • Create dashboards to measure the impact of all the acquisition strategies in place, using Google Ads, DoubleClick, and other information sources.
  • Think on your feet, developing creative strategic & analytical approaches to new or nebulous challenges.

What we need of you:
  • Bachelor's/ Master's degree in Data Science, Statistics, Engineering, Quantitative Finance or other analytics-related field.
  • 3+ years of quantitative work experience in marketing analytics, quantitative finance, risk modeling or similar.
  • Solid technical skills using SQL, advanced Excel, Data Studio, or Tableau.
  • Ability to confidently navigate Google Ads; possessing a deep knowledge of the channels on the platform and how it optimizes.
  • Comfort operating and excelling in ‘gray areas’
  • Familiarity with Javascript, R, Python is a plus.
  • Experience in experimental design, causal inference, and regression and classification models.
  • Ability to learn IT systems quickly to extract and prepare required datasets for analytics.
  • Outstanding communication skills (verbal and written), with the ability to present results of complex analysis compellingly to both technical and non-technical audiences at executive level.
  • Strong critical thinking and business acumen, able to use data to drive actionable insights.
  • Ability to think strategically, execute effectively, and deliver high-quality work against tight deadlines. 
  • Self-starter with strong time and project management skills, and high attention to detail.
  • Startup attitude and a passion for building new products and businesses. Solid hands-on experience in testing and optimizing direct response campaigns.

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