Senior Digital Marketing Manager

We’re thrilled to have been recognized as a 2018 Bay Area Best Places to Work by San Francisco Business Times and the Silicon Valley Business Journal. Being recognized means that we have happy and engaged employees who look forward to coming to work at Firewood. We accomplish this with our employee-driven culture, zero paycheck deductions for our full suite of health benefits (including insurance for your pet), commuter benefits, and many other benefits.

Now, about the opportunity: In the Senior Digital Marketing Manager position, you will help to shape and execute the online marketing strategies, develop and optimize highly-effective paid search campaigns in Google Ads interface, with the goal to increase customer base and engagement levels. This is a role where you will partner with Product Marketing Managers and innovation leaders from one of our major clients. 

The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. Humility and collaboration are also a big part of their DNA. Sound like you? Then let’s get acquainted!

Your time will be spent in our office either in Mountain View or San Francisco, California. 

What You’ll Do:
  • Design, develop and tactically execute online customer acquisition strategies and campaigns for our client’s products
  • Drive and optimize large scale paid search (PPC) campaigns in Google Ads interface
  • Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting
  • Coordinate appropriately across other channels to ensure smooth integration of online advertising into our client’s overall growth strategy
  • Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc)
  • Work closely with Product Marketing Managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development
 
What We Need Of You:
  • Bachelor’s degree preferred with strong performance in undergraduate coursework and demonstrated analytical success
  • Over 7 years digital marketing experience and at least 4 years of experience in Google Ads platform
  • Knowledge of display, paid social, and affiliate marketing a big plus
  • Knowledge of Ad Servers, campaign optimization tools, and/or online tracking technology preferred
  • Knowledge and proven experience creating, executing and continually optimizing successful paid marketing campaigns
  • Exceptional ability to communicate cross-functionally within a highly energetic team
  • Demonstrate ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • Comfortable speaking about and presenting data
  • Comfortable dealing with ambiguity
  • Proactive, disciplined, organized, self-starter and highly motivated

Want to apply later?

Type your email address below to receive a reminder

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
Error
insert_drive_file
insert_drive_file
ErrorRequired field
ErrorRequired field
Error
ErrorRequired field