We’re thrilled to have been recognized as a 2018 Bay Area Best Places to Work by San Francisco Business Times and the Silicon Valley Business Journal. Being recognized means that we have happy and engaged employees who look forward to coming to work at Firewood. We accomplish this with our employee-driven culture, zero paycheck deductions for our full suite of health benefits (including insurance for your pet), commuter benefits, and many other benefits.
Now, about the opportunity: In the Senior Digital Media Strategist position, you’ll collaborate with our digital marketing teams to help drive key global marketing programs for our client’s products.
The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. Humility and collaboration are also a big part of their DNA. Sound like you? Then let’s get acquainted!
What You’ll Do:
- Be the primary point of contact for client on technical and operational issues
- Build and manage merchant center feed and support the launch and operations of Shopping ads across all client markets.
- Build Google Analytics audience to support client remarketing campaigns.
- Identify and troubleshoot tracking issues related to floodlight tag implementation and work with agency and client teams to provide support related to implement the fix and QA.
- Ensure document key media information properly
- Ensure proper implementation and use of Search Ads 360, Campaign Manager 360 and other media tools
- Ensure knowledge of and compliance to client’s paid media guidelines
- Providing a point of contact for any finance and budgeting related issues
- Understand brand guidelines and client direction
- Assist with quarterly media planning and media strategy
- Assist Paid Media Managers in brainstorming, problem-solving and hypothesis generation for A/B testing
- Assigning and confirming KPI goals with support from the client
- Surface challenges or roadblocks and work with client teams to resolve
- Maintain expertise on paid media as well as client’s finance, legal and brand safety policies
- Ensure standardized onboarding of new paid media managers
- Prioritize and juggle projects as necessary
Who we're looking for:
- 3+ years of experience in a digital marketing focused project management or strategy role
- Experience driving e-commerce campaigns using Google Shopping Ads
- Expertise with the concepts of Digital Marketing (AdWords & Display a priority)
- Familiarity with Doubleclick Campaign Manager, Google Analytics and Search Ads 360 required
- Superior project timeline development and management skills
- Seasoned at managing multiple complex projects simultaneously
- Ability to work in a fast-paced environment
- A knack for unravelling complex problems and processes in an easy to understand way
- Able to maintain excellent written and verbal communication with all parties
- High energy and go getter attitude; comfortable working autonomously
- Proficient in Google docs, slides, sheets or equivalent (e.g., Word, PowerPoint, Excel)
- Comfortable presenting to stakeholders and dealing with ambiguity
- Able to work as well independently as within a team