This role is a mix of prospecting and targeted outreach to potential Feathr customers with the goal of setting up exploratory calls for the sales team.
Here's a thorough overview of the rold SDRs/MDRs play:
Here's a most specific example of what day-to-day activity might look like:
While inspired by sources like Predictable Revenue and SaaStr as defined above, Feathr's version of the role is a bit less "pushy" than what they describe. We are more focused on nurturing a lead through the funnel one step at a time until they are ready to buy, at which point the lead would be handed over to a more senior Account Director for the "close".
This position is way to learn about Feathr's product, value proposition, and customers while also honing communication skills (emails, phone calls, social media, and even direct mail are all involved). Within 12-18 months an SDR usually matriculates into either a quota-carrying Account Director, a more specialized Digital Marketer, or a Customer Success Manager (training/onboarding/supporting our customers).
While we are not a call center, cold calling is an important component of the role (~15% of your time). Experience in type of some customer-facing role, either in-person (retail, restaurant) or on the phone (sales, support) is a major benefit, as well as written communication skills.
This is a full-time position in Gainesville, FL that includes fully covered health/dental/vision insurance, stock options, and other benefits like an educational budget, office food, and fun team events. While we are flexible about working from home or coffee shops during the week, we cannot support permanently remote employees at this time and are only interested in candidate currently living in or willing to relocate to Gainesville, FL. It's a super cool little city with a killer quality of life.