Is this job for you?
Do you have a knack for combining strategic thinking and creativity to execute on high-impact programs? Faherty is seeking a Marketing Manager who has deep knowledge of marketing concepts to grow brand awareness through strategic partnerships, public relations, omni-channel collateral and large brand events.
What you’ll do:
· Manage Sun Sessions events, Faherty’s experiential and content hub, which include execution of retreats, ambassadors, community dinners, concerts and other experiential enterprises
· Develop and execute a business plan to ignite Sun Sessions into a fully profitable and sustainable revenue generating business channel
· Maintain current knowledge of sponsorship industry landscape, market trends, key category activity across music, sports & entertainment
· Manage and develop organic brand awareness beyond social media
· Support and guide social media strategy
· Manage and create external, press, ambassador and brand sponsorship relationships
· Drive ideas for marketing collateral and execute with creative team
· Activate brand events and philanthropic initiatives
· Generate in-store partnerships and experiential marketing opportunities for Retail team to execute
· Manage Faherty’s mobile beach house events and all logistics
· Partner across the business to drive brand campaigns and asset creation
Must have qualifications include:
· Bachelor’s degree, Marketing or Business degree preferred
· 5+ years’ experience in strategic and experiential marketing (preferably in a retail environment)
· Proven history of strong brand-direct relationships
· Broad knowledge of social media, digital media, influencer-marketing and competitive set with a deep strategic understanding of marketing campaigns and media plan development
· Cross-functional, project management and leadership experience required
· Experience influencing across all levels of the organization
· Adept at story-telling and strong communication skills
· Goal oriented and ability to work in a fast-paced environment
· Already a Faherty fan!