Scope of Work
- Responsible for developing Energi’s online presence and the brand’s reputation with the focus on content creation.
- Strong writing skills and an understanding of the language that appeals to our target audience are essential.
- Creating and sharing content on social media networks in order to achieve our marketing and branding goals e,g, activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
- Managing various social media channels including Twitter with a focus on Reddit
- Integrate podcasting into the social media strategy. Identify channels where podcasting would be valuable
- Identifying new channels
Skills
Writing [Mandatory]
- Crafting clear, engaging, and on-message text content creation
- Excellent copywriting and editing skills, close attention to detail
- Understanding Energi’s "voice" and employing that with consistency, intelligence, and sometimes with humor.
- Understands the crypto space and has some personal experience using the technology.
- Ad Campaigns, Authenticity, Blogging, Content, Creative Thinking, Critical Thinking, Editing, Editorial, Email Marketing, Good Grammar, Humor, Personal Branding, Sentence Structure, Wide Vocabulary, Witty
Other Skills [Beneficial]
As one of Energi’s Social Media Gurus, you’ll be responsible for clear, on-message social media copy. In addition to this, being highly skilled in one or more of the following, will be viewed favourably.
Please highlight these in your application:
Design
- Designing visual dimension of your posts making them clearer, more engaging, and more effective.
- Adobe Acrobat, Branding, Campaign Creation, Community Building, Content Marketing, Content Strategy, Creativity, Detail Oriented, Facebook Ads, Google Ads, Graphic Design, Image Creation, Image Editing, Media Creation, Media Implementation, Photo Editing, Video, Video Editing, Web Marketing, WordPress, YouTube Advertising, YouTube
Community Engagement
- Use social media platforms to engage in dialogue, receive feedback, and address concern
- Open-minded, diligent, and genuinely interested in what visitors and customers have to say to you through social media.
Analytics
- Measure the performance of your posts and tweets.
- Use metrics from public information such as shares, likes, plays, and comments to private information that only you can see, to measure what works best for your message and tweak your topics, format, and even times of day work to maximize impact, accordingly
- Understanding behavioural psychology in support of good guesses as to why a tweet or a post is doing well etc and adjust social media content accordingly.
Business Savvy
- Previous eExperienced working in the crypto space
- Proficient in Social Media Targeting and Communication
- Engage customers and target prospects on social platforms while leveraging influencers
We’re essentially looking for strong critical thinkers, clear communicator, strong written skills, deep understanding of how social media works
Any skills in addition to the above are simply a huge bonus i.e. graphic skills, data analytics, community engagement, video skills
Background
- 2 years experience in social media marketing
- Must be familiar with the crypto space
- Experience with Reddit
- Product Marketing, Social Media Marketing, Content Marketing, Digital Marketing, Sales/Marketing and Strategic Partnerships, Marketing and Branding, Marketing Management
Compensation:
- Base pay in Bitcoin [most liquid cryptocurrency] with balance in Energi currency. 50/50 split. Vesting period of 18 months for Energi currency - which equals a stake in the company
- USD 20 per hour
Other
- Flexible hour job. Can be based anywhere.
- 40 hour week
- Reporting to Jo Edwards.
Job-Specific Challenge
[to be included with your application/resume]
Your opportunity to demonstrate your unique creativity!
Imagine that you are already working for Energi – you’re a team member and creating content for social media. Be imaginative, creative, inventive, unique
Please complete either and or all of the points 1-3 below as per the skills that you bring to the table
- Create a Medium article about Energi, or an article that simply mentions Energi.
- A social media post about Energi that you can link to that highlights your creativity. Depending on what they'd prefer to apply for
- Graphics:
Take a look at Energi’s social media content/article content and create something that you think we could
use with our content