What is this job about
We are looking for a seasoned product marketing manager to join our direct consumer team. This role will be responsible for driving go-to-market strategies and execution plans, including, but not limited to value proposition definition, messaging, online and offline lead generation programs. This role will report to the Head of Product.
What do we expect from you
- Define and execute go-to-market strategy and processes with internal and external stakeholders
- Design, execute and evaluate marketing programs and continue optimization
- Build a scalable community program for our customers
- Be the voice of the product
What qualities are we looking for
- Self-motivated: you are constantly finding ways to do things better
- Goal-oriented: you are able to set clear goals and lay out plans to achieve them
- Data analytics: you are able to dive into data and get insights and use data to support your decisions
- Technology savvy: you have proven track records in designing and executing scalable short-term and long-term marketing campaigns on digital media
- Leadership: you are able to build and lead teams toward achieving aggressive goals
- Communications: you are able to communicate effectively to both internal and external audience
- Language: Mandarin and English are a must. Bahasa, Vietnamese, or other Southeast Asian languages are a big plus
What can you expect from us
- A competitive compensation package
- A team of great people to work with
- An autonomous working environment