Paid Search Strategist (Remote)

About the Position

We’re seeking an experienced, strategic, data-focused Pay-per-Click Strategist to join our growing Digital Marketing Services team. 

This position requires a strong mix of research, analysis of data, creative development, and client interaction. This is a collaborative role for an individual with strong communication and account management skills.  In other words, you must truly enjoy and have a passion for client interaction, as you will be personally responsible for the hands-on management of search, social, and display campaigns for a number of our high-touch customer accounts. The ability to explain complex solutions in a digestible way, while providing enough data and performance results to demonstrate the impact of your work, is key.

The ideal candidate will be able to effectively manage the paid search budget and work with the Digital Marketing Services team in order to maximize search visibility, website traffic, conversions, and ultimate customer ROI. The role also requires the oversight and management of client accounts to ensure peak performance for SEM campaigns including Google and Microsoft Paid Search, Display, Remarketing, and Social Media Advertising.


Location: Fall River, MA or Remote (US Based Only)

Requirements

  • Minimum of 2 years working with paid search and paid social media
  • Full understanding of KPI’s and business metrics
  • Experience running paid search, display, and social campaigns
  • Ability to manage monthly budgets of $10,000 or higher
  • Able to manage multiple accounts and handle high-touch clients
  • Understanding the importance of patient and customer journeys as it relates to ad campaigns
  • A willingness to learn and adapt to industry best-practices
  • Familiarity with A/B and multivariate testing
  • Comfortable with keyword discovery and optimization
  • Ability to design campaigns based on client goals and objectives
  • Experience with writing ad copy
  • Effectively manage the paid search budget
  • Knowledge of landing page development and best practices
  • Experience generating reports using multiple data sources
  • Conversion Rate Optimization (CRO) tactics
  • Proficient in all MS Office products

Preferred Channel Experience

  • Google PPC Ads
  • Microsoft PPC Ads
  • Display Advertising
  • Remarketing
  • YouTube
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

Preferred Experience

  • Google Ads certifications
  • Google Analytics certified
  • Experience using Google Data Studio
  • Exposure to Google Tag Manager
  • Familiarity with utilizing the Google Ads editor
  • CRM exposure: HubSpot, Salesforce, or comparable
  • Experience using software tools such as SpyFu or SEMrush
  • International SEM campaign management
  • Exposure to organic SEO best practices and how it relates to PPC campaigns
  • Working knowledge of healthcare marketing challenges and best practices
  • Experience working in a digital marketing agency
  • Experience working remotely

Personal Qualifications

  • Strategic thinker with a keen focus on client success
  • Excellent verbal and written communication skills
  • Ability to explain complex solutions in a digestible manner
  • Both analytical and creative
  • Organized and deadline driven
  • Technical aptitude for software
  • Ability to work well within a full digital marketing team
  • Up-to-date with the latest best practices in search engine marketing (SEM)
  • Growth mindset with a willingness to help in emagine prospect qualification and sales activity


Perks of Joining the emagine Team

  • Opportunity to collaboratively work with top-tier talent
  • On the job training and development
  • Medical and Dental insurance
  • 401k with company match
  • Competitive salary
  • Paid vacation
  • Personal days
  • Opportunity to give back to the community

*Local Massachusetts and Rhode Island and remote candidates may apply.
**U.S. based applications only please.

Website Listing Link: https://www.emagine.com/about/careers/paid-search-strategist/

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