VP Production West Coast

Our client is one of the nation’s leading experiential marketing and event production agencies for Fortune 500 brands across multiple industries.  

We are looking for an experienced VP of Production - West Coast to join their office in San Francisco. 

The VP - Production will manage a team of production and registration specialists responsible for executional excellence in client Business-to-Consumer and Business-to-Business activations
and/or event activities. The VP, Production will establish and embed a performance-based culture in the department with clear accountabilities and metrics that allow continuous improvement and development. Responsible for clearly defining activation deliverables and written production-specific scope of work (SOW)/budgets, working with each client/project lead to manage and track project P and L, and deploy production talent on projects. The VP, Production will also have a role on the West Coast Senior Leadership team.


The VP of Production will be responsible for all elements of the production project start to finish ensuring that the production team assigned to the program is fulfilling the core functions listed below:

  • Ensures the local office production team is staffed correctly

  • Provides guidance for production and quality control standards

  • Develops budget and cost controls

  • Manages, mentors and motivates production staff; demonstrates strong leadership and management skills, as well as the ability to effectively delegate

  • Participates in project planning and creative meetings elevating ideas and providing guard rails for ability to deliver within timeframes and budgets

  • Reviews briefs and provides strategic oversight related to Production

  • Assigns department resources, builds project support teams that are responsible for functional areas: Staffing, General Sessions, Conferences, F and B, Registration, Tours, Business/Consumer Experiences, Technical/Fabrication, Financial Results

  • Writes statements of work and develops corresponding budgets(tied to Agency SOW developed by Client Service lead)

  • Leads production process

  • Leads accountability for all aspects of the program – execution, financial, operations, and services including:
    • project critical paths
    • project timelines and workbacks
    • project budget estimates and revisions
    • post production reconciliation 

  • Works closely with Account, Strategy, Innovation/Digital and Creative teams to ensure that the best possible execution is achieved

  • Reports financial status of job progress and current status to Managing Director, VP, Finance, and client service lead

  • Identifies new and maintains existing relationships with vendors, fabricators, and suppliers - including but not limited to; catering, scenic and event set, lighting, sound, transportation, permits, insurance, trucking, shipping, fulfillment and staffing

  • Maintains an external awareness of industry related production trends

  • Develops and maintains a list of freelance resources to supplement full-time staff

  • Creates requests for bids

  • Responsible for venue sourcing, contracts, and relations

  • Identifies production team’s specific key performance indicators, ensuring that the team is meeting KPIs

  • Provides leadership and mentorship to Production team including PDP process

  • Ensures that the responsibilities and accountability of all direct supports are clearly defined and understood

  • Responsible for establishing best practices for continuous improvement for team and programs

  • Continuous research and advisement of Production best practices

  • Acts as a leadership role model for The Company


  • 15+ years’ experience managing experiential and event production projects

  • Strong leadership and cross-functional working skills. Must work well within teams and be able to lead effectively

  • Skills include:
    • Demonstrated knowledge of event production with emphasis on B2B
    • The ability to manage a diverse internal and external staff of Production Specialists
    • The ability to handle numerous accounts simultaneously with excellent organizational skills, while self-managing priorities and commitments is essential
    • The ability to work with multiple groups and offices within the Company's Network
    • Excellent customer focus, interpersonal and written communication skills required
    • Ability to pro-actively anticipate obstacles and create solutions
    • Must possess a strong work ethic, thrive in a fast-paced dynamic work environment, and have a sense of humor
    • Daily use of: Microsoft Office, Office Dynamics, Egnyte, Keynote

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