Position Description
The East Fork Brand Associate is an entry-level position within the marketing team. The Brand Associate’s key objective is to support the marketing team while it represents the mission, vision, values, aesthetic, and feeling-tone of East Fork as it spearheads initiatives to grow brand recognition and loyalty, both regionally and nationally, to consumers and to press.
The Brand Associate works closely with the marketing and creative teams to support several key areas of our Marketing, Sales, and Creative program, including: affiliate marketing partnerships, email acquisition, event planning and coordination.
Responsibilities
Partnerships
- Giveaways:
- You will give backend support to the Brand Manager to help plan, coordinate, and execute small and large, brand-aligned sweepstakes to grow the email list from 100K subscribers to 150k by the end of 2019.
- Support the CCO with coordinating and managing the process of giveaways to support Instagram growth from 100k to 130k.
- Own giveaway scheduling on the marketing cadence calendar.
- Affiliate Partnerships:
- You will give backend support to the Brand Manager to help grow, support and maintain an affiliate program of registered partners.
- Influencer Partnerships:
- You will give backend support to the Brand Manager to help engage with and seed product to brand-aligned social media influencers (Instagram and YouTube) to increase brand awareness, drive traffic to the website, and increase follower count.
Events
- You will support the Brand Manager and Marketing Team to coordinate events (pop-ups, local events, special events) throughout the year. Coordinate and execute all approved events in an organized and seamless fashion.
- You’ll support the Brand Manager to help position our Atlanta and Asheville retail stores as community hubs—supporting a regular calendar of retail programming.
- Occasional travel for major events.
Other Tasks, as Assigned
As a trusted representative of the East Fork brand in our early stages of fast-growth, the Brand Associate may, on occasion, ask to spearhead projects or complete tasks on behalf of the Marketing Team
Reports To
Brand Manager
Collaborates With
Director of Marketing
CMO
Graphic Designer
Copy Writer
Photographer
Store Managers
Direct Reports
none
Measured Metrics and Review Schedule
Your first review will be 90 days after your start date, then you will have your development review annually for the duration of your employment. If the results of a review are unsatisfactory, more frequent reviews may be scheduled to monitor improvements. If assigned improvement goals are not reached, a warning schedule may be implemented including the possibility of termination. During each review your salary, performance, and ability to achieve the following metrics will be evaluated.
- Your understanding of brand, product, and problem-solving
- Your adaption of the East Fork voice
- Your confidence in working with the marketing team while helping supporting growth initiatives.
- Your retention of feedback regarding brand voice and technical systems
Estimated Weekly Hours
40 hours, Monday through Friday, 8am-5pm
Classification
This position is full-time, exempt.
Pay Rate
Dependent on Experience
Qualifications
YOU...
- ...understand the DTC Modern Luxury space
- ...are self-directed and organized.
- ....are familiar with all relevant publishers, bloggers, and influencers;
- ...understand East Fork’s unique voice and values.
- …have outstanding organizational skills, attention to detail, and the ability to multitask in a fast-paced environment
- …are a team player that can take on tasks as they come.
Physical Demands
Extensive physical exertions which includes but are not limited to:
- Lifting of up to 50 lbs. as needed
- Transporting merchandise and equipment
- Repetitive bending and arm motions
- Ability to adhere to all safety protocols
Company Overview
East Fork is located in Asheville, NC and Atlanta, GA. At our heart we are makers: we produce every piece of ceramics we sell and source other objects for the home from near and far to offer a meaningful, beautiful, and personal collection of useful objects for the home.
East Fork Pottery, LLC is an Equal Employment Opportunity employer.