Lifecycle Marketing Manager

WARNING: Reading this job description may cause you to change your life and embark on a career with tremendous satisfaction and meaning. Proceed with caution.
 
Summary
 
We’re Eargo and we’re on a mission...to disrupt and transform the hearing health industry, forever!  We’re looking for passionate individuals who jump out of bed in the morning dreaming of new ways to improve the lives of our clients while riding their unicycles to work while daydreaming of competitive unicorn jousting. So, you guessed it, we’re a different sort.
 
We’re tech geeks and dreamers. We don’t believe in the status quo. We believe that every voice is unique and every idea is worth talking about. Moreover, we believe in passion and having fun. Because it takes passion to change the world and if you have passion in what you’re doing, you naturally have fun doing it. But, we do have a serious side. Over 48 million Americans currently experience hearing loss and 80% of them do nothing about it. Their denial has many different shades, but more often than not it’s related to social stigma. We at Eargo find that un-cool! And that’s why we exist….to give people their hearing without the social stigma so that they can go on being the cool person they are. That’s why we get out of bed in the morning and we take that seriously.
We also take spontaneous planking seriously…it’s a thing.
 
Does this sound like a place you want to work? Well, you’re in luck. We’re looking for some great minds to join us on our journey.
 
The Role
 
Reporting into the Head of Digital, the Lifecycle Marketing Manager will be responsible for building and honing Eargo’s email programs that support the entire customer lifecycle. This extends from transactional emails on our online store, to lead nurturing, sales support, to thoughtful onboarding program for new users and beyond. This is a dream role for someone with expertise in, and a real passion for, lifecycle marketing. This role will be part of a small, dynamic team that’s highly results-oriented. 
 
The Responsibilities
 
  • Planning and optimizing automated email programs that support holistic lifecycle management across Eargo’s business – everything from helping to convert leads, to educating the new customer and upgrading existing ones
  • Devising segmentation strategies to effectively communicate with Eargo’s customers and leads 
  • Analyzing and reporting on the overall performance of various programs/tactics
  • Routinely planning and implementing tests of all sorts to optimize engagement metrics and results across all programs
  • Partnering with the sales team to explore ways to improve lead conversion via email tactics­– both emails from Eargo and automated emails from reps
  • Exploring how to effectively harness and integrate other tactics including SMS and push notifications
  • Staying abreast of the latest trends, best practices, and tools in email marketing
 
The Qualifications
 
  • Bachelor’s Degree, with at least 4 years’ experience working in email marketing
  • Experience planning and executing lifecycle marketing strategies that include email automation, with proven success in this capacity
  • Understanding of email deliverability best practices 
  • Proficient at HTML/CSS coding; the candidate is not required to code all emails (can use templates), but they are expected to be able to edit/customize where required 
  • Strong data manipulation skills such that you can quickly cleanse, merge, de-dupe data files if needed
  • Sound experience implementing email tests of various kinds (copy, creative, targeting, etc)
  • Proficient copywriting skills, specifically for email & direct marketing
  • Experience with the use of dynamic content in emails 
  • Experience with Salesforce Marketing Cloud Connector is a big plus; candidate must be able to learn it quickly otherwise
  • Expert knowledge of email best practices, both creative/design and response metrics
  • Proficient knowledge of Google Analytics 
  • Great attitude; able to work in a very dynamic environment
  • Experience with MovableInk an asset
  • Familiarity with tools/platforms for email deliverability and QA 
  • Experience with eCommerce an asset
 
Does this sound like you?  
 
If so, let’s talk.
 
Eargo is an Equal Opportunity Employer committed to hiring a diverse workforce.  We offer a competitive compensation and benefits package including stock options.  
 

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