Company Overview
DRUM is a fast-growing independent, full-service growth marketing partner to major brands such as E*TRADE, Cigna, PayPal, Crystal Springs, Chase, IG Group and many more. We have assembled an A-list of talent, curated from the top holding companies, consultancies, data platforms and brands, as part of our mission to nimbly integrate Strategic and Advisory services with best-in-class Media and Creative execution. By joining now, you will be empowered to co-author the next chapter in our ascension, as we build upon a half-dozen recent client wins and unveil a number of game-changing innovations & strategic partnerships across Ad Tech, BI, data providers, marketing platforms and more.
Position Summary
The analyst on the DRUM Analytics and Decision Sciences team is responsible for performing insightful analysis in support of our media, account and technology teams on a daily/weekly/monthly basis. This person will be assigned to a select group of accounts in addition to contributing to internal and new business projects on an as-needed basis.
Here at DRUM Analytics and Decision Sciences, we believe that everyone is a beneficiary of our services and should be treated like a client. This role requires close collaboration with other analytics resources, media teams, technology and account services. This Analyst must be a highly organized, self starter, creative, curious and self-directed problem solver.
Responsibilities
- Day-to-day participation in the analytics functions for various clients. Responsibilities include fielding requests for reports and analysis from internal (Account Service and Media) and external clients. Must employ a systematic and disciplined approach to project management. Expected to document requests and maintain a prioritized queue of deliverables.
- Work with Media, Account and Strategy to help define successful KPIs, monitor and evolve KPIs based on the evolving landscape and client goals.
- Analyze media effectiveness and, if called upon, be able to deliver findings to clients.
- Monitor trends via real-time reporting and identify ways for the team to leverage current topics of interest to a higher degree.
- Manage the periodic delivery of substantial performance updates to various clients. This includes, but is not limited to, innovative methods of presenting performance metrics, automating recurring data needs and aligning presentation materials with Account Service and Media efforts.
- Act as an advocate for DRUMs expertise in analytics within the company, educating key stakeholders on innovative and effective ways to address opportunities for business growth through use of data, analytics and technology.
Requirements
2-4 years of experience in a data related function
Be able to:
Client Relations:
- Clearly interpret requests from both internal and external clients
- Respond to requests in a timely manner
- Interact and build trust with key team members and project owners.
- Participate actively and be knowledgeably articulate
Communication:
- Write effective business prose
- Write clear summaries of own work
- Effectively communicate information and discuss own work in team meeting
- Visually display data and findings in a compelling manner
Project Management:
- Provide data and information to assist in project planning and development
- Manage more than one task at a time
- Take responsibility of quality of own deliverables
- Organize with strong attention to detail and quality
- Complete tasks on time
People management:
- Develop peer relationships
- Participate as a collaborative team player within the capability and with clients
- Openly reach out to share and leverage learning
- Adhere to DRUM policies (timesheets, reviews, etc.)
Analysis:
- Articulate key program objectives, measurement strategy and relevant results
- Accurate output reflects understanding of industry dynamics and client strategic issues
- Strong Interest in developing higher level analytics skills (learning R/Python, modeling etc)
Preferred:
- Client facing experience
- Understanding of media/advertising
- Consulting experience
Technical / Analysis Skills
- Advanced Excel (Pivot tables, nested formulas etc)
- Google Analytics
- Data Visualization (Tableau, Data Studio, PowerBI, Qlik etc)
Preferred:
- R/SAS/Python
- Statistical Modeling (Mixed Media, propensity, market basket etc)
- Adobe Analytics (Business User or Implementation)
- SQL
- HTML
- DFA/DCM