Email Technology Specialist

This individual will work with the eCRM team to create and execute email marketing campaigns for a variety of clients. Ideal candidate will have two to three years of experience with an Email Service Provider / Marketing Automation Tool (Salesforce Marketing Cloud, IBM Watson Campaign Automation, Epsilon Agility Harmony, etc.)

Responsibilities

  • Work with eCRM Manager and clients to manage, create and execute email marketing campaigns.
  • Work closely with account teams in shaping and guiding email programs for our clients.
  • Responsible for day-to-day campaign execution, including HTML template development, audience segmentation, and deployment.
  • Conduct all email quality assurance checks to ensure email meets client expectations.
  • Build and document automations and customer journeys.
  • Write and edit SQL queries to generate campaign audiences and support campaign reporting functions.
  • Monitor ongoing triggered/scheduled emails, assist with troubleshooting issues as needed.
  • Monitor email deliverability across various email platforms.
  • Participate in email team discussions to develop new procedures and best practices.

Qualifications

  • 2-3 years of experience with an enterprise ESP/Marketing automation platform (Salesforce Marketing Cloud, IBM Watson Campaign Automation, Epsilon Agility Harmony, etc.).
  • Excellent communication skills with technical and non-technical audiences.
  • Ability to write, edit and troubleshoot custom SQL queries.
  • Experience building automations and journeys.
  • Understanding of basic Email Marketing Concepts.
  • Strong organizational skills and proactive manner.
  • Must be a problem solver and analytical thinker.
  • Team player with strong interpersonal and communication skills.
  • Ability to multitask and prioritize multiple projects, while meeting tight deadlines.
  • Always looking for better, more cost-effective and scalable ways to accomplish goals.

Read more at https://drumagency.com/careers/email-technology-specialist/#CGJhXVxBFmMpJYCw.99

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