eCRM Operations Manager

Overview
DRUM is a fast-growing independent, full-service growth marketing partner to major brands such as E*TRADE, Cigna, PayPal, Crystal Springs, Chase, IG Group and many more. We have assembled an A-list of talent, curated from the top holding companies, consultancies, data platforms and brands, as part of our mission to nimbly integrate Strategic and Advisory services with best-in-class Media and Creative execution. By joining now, you will be empowered to co-author the next chapter in our ascension, as we build upon a half-dozen recent client wins and unveil a number of game-changing strategic partnerships across Ad Tech, BI, data providers, marketing platforms and more.

We are looking for an experienced, hands-on eCRM Operations Manager that will complement our strong management team and deliver collaborative solutions to our clients.  Experience with multiple platforms is desired (WCA/Silver Pop, Salesforce/ExactTarget), hands-on work in support of enterprise email clients, and a minimum of 5 years of email marketing experience overall. 

Responsibilities
  • Management of eCRM operations
  • Develop email strategy and roadmap for all email communications including promotional campaigns, lifecycle emails, billing receipts, and win-back emails.
  • Ability to handle multiple clients, flexibly and responsibly managing changing scopes and delivery dates
  • Ability to write queries and execute campaigns.
  • Oversee all aspects of email execution including development, deployment, scheduling, segmentation, production, A/B testing, and optimization.
  • Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve our email marketing presence and performance.
  • Work in multiple platforms and assist with scoping requirements for platform migrations and implementations.
  • Collaborate with team members and other managers to provide solutions for clients.

Qualifications
  • 5+ years of email and marketing automation execution experience in Marketing Cloud Solutions
  • An increasing level of responsibility and experience in multiple platforms
  • Programming languages a plus – PHP- coding and functionality.
  • Ability to facilitate a full ESP migration or start a new ESP relationship.
  • Solid SQL experience.
  • Exceptional project management skills; experience working cross functionally with Creative and Production teams. Experience with project management tools
  • Experience with managing QA process for campaign executions
  • Organized, dependable and self-motivated with the ability to excel in a hands-on, fast paced environment
  • Client-facing experience, participating as a team member in prospect and client meetings.
  • Experience with platform API calls is a plus

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