Digital Marketing Lead

DotLab is a personalized medicine company focused on women’s health and is starting with the development of a cutting-edge molecular diagnostic test for endometriosis. Ten percent of women of child-bearing age suffer from this debilitating disease, which takes an average of a decade to diagnose. We’re looking to change that.
 
We’re hiring a digital marketer to reimagine the experience of physicians and patients addressing endometriosis and provide cross-functional operational support. While much of the approach to endometriosis is marred by complexity and misinformation, we’re looking for someone who is excited to significantly improve the journey and make a lasting impact in women’s health. The ideal candidate is passionate about building a diverse, engaged community around this important conversation and being an advocate for that community. 
 
RESPONSIBILITIES 
 
  • Develop and execute on a digital marketing plan that is aligned with overall marketing objectives 
  • Develop campaigns and content to engage and educate patients and physicians, and deploy via digital channels including social media, email, SEM
  • Develop and maintain website content and manage SEO
  • Evaluate options for marketing automation and implement and manage a system 
  • Maintain strong relationships with external partners such as brand ambassadors 
  • Routinely track performance and ROI for marketing programs and make strategic recommendations on marketing investments based on trends and insights
  • Report to VP Marketing
 
REQUIREMENTS 
 
  • Minimum of 5 years of work experience in digital marketing
  • Ability to operate independently with limited supervision
  • Startup experience and exposure to, or ownership of, the full marketing stack
  • Eager to play the role of an athlete in a fast-paced startup environment
  • Strong analytical skills 
  • Excellent written and verbal communication skills
  • Experience with Google Analytics and Facebook/Instagram analytics
  • Familiarity with range of marketing automation tools
  • Preference for candidates located in SF Bay Area or NYC, though role can be largely remote in light of COVID-19

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