About Us
Delphia's mission is to ensure your data works exclusively for you. We do this by letting people invest their data alongside their money in order to improve their financial returns. Data, in this case, could be anything from someone’s profile characteristics (attributes) to the behavioral streams of data they create when using social media, a credit card, or a smartphone.
By modelling profile attributes against someone’s behavior, Delphia is able to weight the behavior of a subpopulation (such as a conversation on Twitter) in such a way that it mirrors the complexion of the population at large. In so doing, we are able to see, and invest in, trends taking shape in the data long before others are aware of them. We then take half of the fees we collect in exchange for managing peoples’ money, and re-distribute them to everyone who contributed data.
We are building a new kind of company that re-thinks the value of privacy, data rights, and fiduciary responsibility in order to ensure your data is always working for you – just like your money.
Whether we're educating you on how your data can be used to make better investment decisions, or identifying future trends, people at Delphia are socially-minded creatives at heart. Our teams are continually iterating, solving hard problems, and collaborating to generate new forms of value and economic returns for our users (we call them members, in fact). Working together, we want people to realize the true value of their data – and we're just getting started.
Delphia is a growing (~34 people), multi-disciplinary team located in the heart of downtown Toronto. We began in January 2018 and are graduates of Y Combinator (SF) and the Creative Destruction Lab (Toronto). In 2018 we raised a Seed round (led by Lerer Hippeau & Golden Ventures) as well as a Series A (led by Real Ventures).
About the Role
The Chief Marketing Officer is a key member of the leadership team, instrumental to the future success and ultimately responsible for the company’s top-line growth. We are building consumer technology that we expect to attract tens of millions of users through sustainable and organic growth. In the process, we are intent on building a world-class brand that stands behind strong opinions of how data should be used to improve our day-to-day lives and the world around us.
Reporting to the CEO, the Chief Marketing Officer will work closely with Product and Engineering teams to facilitate compound growth and a world class marketing organization. Delphia is looking for an executive with a proven track record of driving growth results for a high-profile consumer brand and/or platform. The ideal candidate will be a natural leader who is creative and unafraid to take risks. You will have a diverse background working cross-functionally in a variety of capacities—including product, strategy, marketing, and analytics.
What You’ll Do
Brand Strategy (40%)
- Position and guide the Delphia brand (brand promise, brand attributes, brand story) to maximize global awareness in alignment with company objectives
- Deliver brand strategy and messaging that drives business growth, customer growth and loyalty in collaboration with company departments and leadership.
- Develop and implement a communications plan across all relevant channels, including PR and media.
- Work with the internal design team and external agencies to ensure consistency of voice and tone in copy and visuals uniquely tailored for Delphia.
- Inform decision-making with a data-driven approach that keeps ROI, brand metrics and business goals top of mind.
- Partner with Design and Media teams to develop content strategy, guidelines, and workflows for all channels, including affiliate networks, paid search (AdWords) and social (e.g. Facebook, YouTube, Pinterest, and Instagram).
Product Marketing (40%)
- Inform our product strategy and support our positioning and messaging with a deep understanding of the consumer fintech market and our customer needs
- Lead go-to-market planning and execution in collaboration with Product Management and powerfully launch our products to drive awareness, adoption, usage, and advocacy.
- Clearly communicate complex technical concepts to both technical and non-technical audiences
Growth Marketing (20%)
- Develop a strategy for customer acquisition, retention, monetization and reactivation that balances investing in mature, high performing channels with emerging, lower value, but higher upside channels
- Create strategy across all mediums: SEM, SEO, affiliates, partnerships, email, social media, content, native install, etc
- Deliver actionable insights from competitor analysis, market research, advertising across digital channels
- Develop a holistic view of our member lifecycle and how growth can positively impact that lifecycle
- Evolve and lead a high performing marketing team who will partner with other key business teams to achieve strategic goals including acquisition, engagement, monetization and retention
Who You Are
- A veteran of product marketing, both creative and analytical, with solid B2C experience.
- Past success launching early stage experiments and growing a new product, especially in the financial services sector.
- Leadership experience with performance marketing teams in high-growth environments.
- Knowledge of technical product marketing or product management, managed product launches, customer engagement and feedback, collateral development, and scaled customer communication
- Proven track record of optimizing key growth loops within the product’s user experience
- Superior skills and continuous improvement in strategy, planning, and results analysis.
- Ability to develop a vision/strategy that instills trust and drives awareness across the company and with key executives
Perks & Offerings
As a member of the Delphia team, you will enjoy a variety of perks and benefits such as:
- Convenience: We are located in the heart of the city at the corner of King and Bathurst, accessible via the TTC on the King Streetcar line (504 King).
- Benefits: We offer comprehensive health and dental benefits
- Flexibility: Employees can adjust their work hours and have the option of working from home when the need arises.
- Investment: We offer competitive employee stock options.
- Learning & Development: Tuition Reimbursement
We are an equal opportunity employer and value diversity at our company. We do not discriminate by race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.