Digital Acquisition Manager

We’re looking for a bold, creative digital acquisition specialist with exceptional analytical skills to help us on our mission to turn the life insurance industry on it's head - and in the process, tear down taboos around death. 

If you’re bored of playing it safe and keen to run imaginative, engaging campaigns that stick it to the status quo, this could be the role for you. 

Responsibilities
  • Manage conversion-led campaigns across paid advertising channels to increase sales and raise brand awareness
  • Own the growth strategy & execution for key acquisition channels, including the testing roadmap
  • Develop high performing ad and landing page copy for PPC and Paid Social
  • Brief campaigns and creative iterations to our designers
  • Understand and manage attribution of your channels
  • Own channel budgets and optimise to pre-agreed performance targets (CAC, ROI)
  • Work with the wider marketing team to share learnings

Experience & Skills
Essential
  • Proven experience (ideally 2-3 years but we can be flexible) working in digital marketing, brand or agency-side, focused on digital marketing 
  • We’re looking for someone with confidence or specialism in one or more of the following channels:
  • PPC
  • Paid social
  • SEO/SEM
  • Native 
  • Plenty of experience reporting on and optimising digital campaigns
  • Experience running A/B and multivariant tests
  • Results-driven, comfortable managing campaign benchmarks and reporting results to a wider team
  • Must love Excel and possess strong data-driven thinking
  • Proactive and resourceful, able to solve problems autonomously and come up with creative solutions where necessary
  • Able to quickly test and execute new ideas as well as rebound quickly from failure
  • Strong writing skills - you’re a fantastic proof-reader and can spot mistakes from miles away
  • Organised but comfortable adjusting working style around others
  • Can demonstrate passion about something, and the ability to influence other people to feel strongly about it too

Desirable
  • Agency or external 3rd party management experience
  • Prior experience working on or for a new brand or in fintech/financial services
  • Experience using Asana for project management 
  • Google Analytics and Data Studio experience
  • Accreditations in digital or content marketing will be an advantage
  • An ability to make people laugh

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