Bentkey Ventures (The Daily Wire) is looking for a Director of Web Marketing to join our Marketing & Social Media team. The Director of Web Marketing will work to develop a team and strategy to grow the active users, traffic, and digital revenue of dailywire.com. The main objective of this position will be to drive performance across all of these areas and to own the holistic web strategy. If you feel you are the right fit for this position, we look forward to hearing from you!
Responsibilities:
- Lead a world-class web marketing team responsible for demand gen, SEO, web production, and web across multiple platforms
- Accountability for web marketing KPIs across awareness, acquisition, engagement, and pipeline
- Constantly optimize and personalize web experiences to increase time on site and conversions to sales
- Partner with cross-functional leaders to make sure that their functions are properly represented on our sites
- Partner with UX and Design to remove any friction from the funnel and to ensure that all content that we produce adheres to brand standards
- Use testing and analytics software to measure the downstream impact of changes made to the site
- Define and refine our web technology stack
- Lead SEO and hold the broader marketing team accountable to deliver against joint initiatives to increase traffic growth
- Perform other duties as assigned
Experience & Requirements:
- 4+ years working on web marketing, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline
- B2C and SaaS experience preferred
- Proven experience managing a team to KPIs
- Familiarity with best of breed marketing technology, including a strong understanding of analytics tools, content management systems, and testing tools
- Strong ability to prioritize; ability to manage multiple projects with competing deadlines and priorities within the organization
- Interest in and/or familiarity with the political and editorial news landscapes a plus
Reports to: VP of Marketing
Start date: Immediate
Employment type: Full-time; Exempt
Compensation: Dependent upon experience
Benefits: Health insurance options (medical through Anthem; dental and vision through Guardian); Paid Time Off; 401k (5% match)
To learn more about Bentkey, please visit the following
Daily Wire Facebook and YouTube page links:
Please Note: Bentkey Ventures participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization.
Thank you