Google Ads/PPC Specialist (2 years experience required)

Our Jacksonville, Florida-based digital marketing agency is seeking an experienced Google Ads/PPC specialist on a full-time or contract basis. The best candidate will have proven experience and value the trust involved with being part of a flexible, distributed team.

Platform experience:
  • Google Ads
  • Bing Ads
  • Facebook/Instagram
  • Twitter Ads
  • LinkedIn Sponsored Ads

Google Ads required skills and hands-on experience:
  • Keyword research using native planner and third-party paid search tools
  • Campaign budget research and forecasting
  • Match-type understanding and expertise
  • Ad group segmentation for quality score and relevance
  • Landing page and conversion optimization
  • Customer Match data management
  • Audience list management
  • Campaign automation using rules and scripts
  • Thorough understanding of campaign construction and settings for:
⁃ Search
⁃ Shopping
⁃ Video
⁃ Display
⁃ Retargeting

Experience or familiarity in using:
  • Google Tag Manager
  • Google Analytics goal tracking
  • Call tracking
  • Google Tag Assistant
  • YouTube Channels
  • Wordpress & Gravity forms
  • Unbounce or similar landing page development app
  • RavenTools or similar reporting platform
  • Basecamp
  • Trello
  • Microsoft Excel, pivot tables and slicer
  • Microsoft Word

Responsibilities include:
  • Account monitoring
  • Budget management
  • Recurring monthly reporting
  • Campaign updates
  • Certification updates

This position will be part of our growing PPC team and report to our PPC project managers. We offer competitive compensation commensurate with experience.  Remote candidates will be considered and must have high-speed Internet access.
Benefits include health, dental and vision after 90 days of full-time employment.

Job Types: Full-time, Contract

Experience:
  • Google Ads: 2 years (Required)
  • PPC: 2 years (Required)

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