Digital Strategist

Day One is looking for a Digital Strategist to join our Digital Strategy team in LA. Our team is rapidly growing so you should be comfortable (and flourish) in a deeply dynamic environment. We are looking for a team member with a solid foundation and proven track record managing social campaigns and implementing creative approaches to tell brand stories across social. To achieve success the Digital Strategist will have the ability to build social strategies, manage day-to-day execution, cultivate and grow relationships across clients, agents, talent/influencers and have their finger on the pulse of emerging trends impacting our industry. At Day One, we are hybrid marketers; a diverse marketing mindset and a willingness to learn are imperatives for this role.

Our company culture is at the core of everything we do. It defines our vibe. It’s what makes every day, Day One. We offer a highly collaborative environment where smart and passionate people come together to solve some of creative communications challenges. It’s no secret; we work hard — but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up. And that’s not changing any day soon. We emphasize and value our relationships– after all, we’re powered by them. Our colleagues, clients, and partners are the most important part of our business. 

This position is full time and is only available in Los Angeles.

Responsibilities
The ideal candidate will build strong social strategies for consumer clients and lead/oversee various elements of execution including day-to-day client communication, contract negotiations, campaign brief development and measurement. They will be digitally- attuned with a POV on how we can incorporate emerging industry techniques and trends into our work. 

  • Lead end-to-end execution and planning of social marketing campaigns and understand the nuances of the campaign management process
  • Lead and oversee day-to-day operations of active social campaigns, including brief development, influencer communications, contract negotiations, content development management and campaign reporting
  • Oversee and recommend campaign amplification and optimization opportunities
  • Build measurement reports and help contextualize success
  • Support team lead across various larger campaign proposals
  • Identify, establish and manage ongoing opportunities for brands to engage with influencers and other relevant partners
  • Build strong long-term client relationships and identify opportunities for account growth
  • Understand and implement proper compliance with FTC guidelines for brand activities
  • Support growth of junior team members
  • Help strengthen agency wide influencer marketing initiatives

Requirements
  • 3-5 years of experience
  • Proficient writer with the ability to synthesize complex messaging for social
  • Strong communicator and comfortable interfacing with clients, partners and teams 
  • Comfortable presenting and clearly articulating ideas and proposals to clients
  • Proficiency leveraging social to tell brand/partner stories in various formats (IG, YouTube, Facebook, Twitter, TikTok, Linkedin, Pinterest, Blog, etc.)
  • Strong analytical skills and experience with social media identification and measurement tools (SocialRank, Julius, Crimson, etc.) 
  • Solid understanding of native platform analytics (Facebook Insights, Twitter Analytics)
  • Experience managing campaign budgets
  • Experience supporting junior talent grow
  • Experience working cross-functionally (PR teams, Paid Media teams, IAT, Creative + Production teams, etc.)
  • Experience running paid media campaigns for influencer/talent 
  • Experience delivering on an influencer brief with thoughtful executable plans, knowledge of community management, contract negotiations

Major Bonus If You
  • Are passionate about pop culture
  • Have an eye for creative storytelling and copywriting experience
  • Have experience managing high caliber talent/influencer contracts

Compensation + Benefits
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • Annual Technology Stipend
  • 401K Retirement Plan with Company Match
  • Paid Parental Leave
  • Commuter Benefits
  • Company Credit Card 
  • Uber Business Account 
  • New Business Referral Bonus 
  • Employee Referral Bonus

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