Content Strategist

We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.


We want you to understand our offerings and our target markets and create and maintain a Content Calendar catering to the needs of our customers.Content Strategist responsibilities include tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we’d like to meet you. 
Please share a portfolio or links to your published work, along with your application. 
Ultimately, you will ensure our web content is on-brand and adds value to existing and potential customers.


Responsibilities

- Create and Manage our Content Calendar. 
- Assign blog posts to writers 
- Proofread and edit written pieces 
- Publishing curated content keeping in mind industry best practices 
- Conduct Content Audits at regular intervals 
- Identify gaps in our content and recommend new topics 
- Create style guides to use as reference 
- Schedule social media posts 
- Conduct keyword and SEO research to understand customers’ needs 
- Monitor web traffic and engagement (e.g. conversions and bounce rates) 
- Coordinate with marketing and design teams to illustrate articles(Creating of graphics) 
- Follow industry-related news and generate ideas around trending topics 
- Review and update published content as needed


Requirements

- Proven work experience as a Content Strategist, Content Manager or similar role 
- Experience in project management is a plus 
- Knowledge of Content Management Systems, like WordPress 
- Basic understanding of HTML and web publishing 
- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner) 
- Video editing, ideation or any experience dealing with Video based content 
- Experience using social media for business 
- Solid writing and editing skills in English 
- Creativity, Strategic thinking mindset, Time-management skills

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