About Collectively:
Recognized on Fast Company's 2018 Most Innovative Companies list, Collectively brings innovative marketers and the most creative social media influencers together to drive awareness, gain insights, and create authentic content that builds brands. We call it collaborative marketing.
This kind of influencer-centered marketing is growing exponentially around the world, and we're pioneers in the space, with more than a decade of experience shaping our work. Since Collectively’s founding, we’ve partnered with 100+ consumer brands, and grown a community of more than 10,000 influencers across all social media platforms. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We also have Digiday, Effie, Webby, and OMMA awards for our programs.
We have dog-friendly offices in San Francisco and New York City, and we’ve built a strong, supportive culture rooted in our values. We provide competitive benefits, including a company-wide flex day every Wednesday, allowing our team to work wherever they choose.
We’re excited to expand our team as we continue to sustainably grow Collectively in an ever-changing social media and digital advertising landscape.
About the Strategy Team:
Collectively’s Strategy team plays a critical role throughout the lifecycle of an account at Collectively, ensuring our work is brilliant, innovative, and successful. This team works cross-functionally, supporting our core client services teams while also strategically leveraging contributions from other functions to produce the best possible work and results for our clients. We’re fueled by curiosity and a desire to solve client challenges through creative ideas, new solutions, and innovative ways of working together. As a team, we’re never afraid to try something new, ask lots of questions or roll up our sleeves and dig into research & insights.
Responsibilities:
This is a cross-disciplinary role that is responsible for the successful development, communication and application of Collectively’s industry-leading POV in both ongoing account support and ad-hoc capacities. This role will play a critical role in evolving our approach to influencer marketing services & solutions on key accounts and client work.
The Strategist role will report directly to the Director of Strategy and is responsible for four key areas of work:
1. Revenue Development / RFP
- Facilitate a strategic approach to proposal development at Collectively by working closely with Brand Partnerships to:
- Digest and understand clients’ briefs
- Initiate or support brainstorms (internal & external)
- Conduct and synthesize relevant research & insights
- Develop and articulate innovative influencer strategies (via outlines & slides) that achieve clients’ goals and incorporate best practices
- Explore new territory and ideas, including creative concepts, platforms, services, and approaches
- Ensure projects from repeat accounts are basing strategy on historic performance data and current trends
2. Production
- Ensure the “strategic thread” is maintained throughout the Production lifecycle by participating in key account moments, including internal kick-offs, kick-offs/discovery, client presentations (Collaborators, creative, etc), and wraps
- When necessary, provide guidance, contributions, and feedback on deliverables, including Collaborator Lists, Activation Plans, Collaborator Assignments, Visual Guidelines, and Creative Briefs
- Assist Collaborations in responding to program and strategy shifts and keep projects aligned with client objectives and best practices
- Identify opportunities to optimize and pivot based on performance, trends, or client needs, including development of new materials or workflows
- Proactively identify and articulate incremental opportunities that further clients’ goals
3. Reporting & Analytics
- Working with Insights & Solutions, develop hypotheses for content performance and ensure set-up and early measurement
- During internal wrap preparation, lean into the story & narrative of content performance, probing program performance and insights to develop an insightful and actionable wrap
- Develop an understanding and strategic perspective of new reporting tools, solutions, and offerings (ex: SmartBoosting, Tribe Dynamics, etc), helping teams apply them strategically to proposals/programs as needed and surface trends and learnings across accounts.
4. Research & Education
- Develop process and maintain up-to-date research for key clients, trends, industries, competitors, and products, using a variety of research tools (social listening, press/journalism, community surveys, etc)
- Synthesize key trends and information from a variety of sources, including internal data, to inform our approach
- Conduct “audits” of programs, clients, and processes that deliver actionable insights for Collectively’s evolution
- Experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)
- Prepare and host educational sessions with teams or all employees to ensure everyone is equipped with the best strategies and learnings
Requirements
- At least 4 years related experience in marketing/advertising industry or similar (relevant internship experience considered)
- Both left and right brain thinker, equally comfortable with data and creative thinking
- Strong organization skills with attention to detail and excellent follow-through
- Great communication skills—both internally and externally, written and verbal
- Ability to work efficiently across a variety of tasks and manage time appropriately for projects
- Collaborative working style with positive attitude and enthusiasm for making great work happen!
- BA or equivalent
Key Performance Indicators (KPIs)
- Contributes exceptional and innovative work to assigned accounts by supporting our teams in delivering above & beyond client expectations
- Demonstrates curiosity with a desire to learn from program data, collaborator content, industry trends and Collectively teammates
- Self-manages competing assignments and deadlines
- Goes above and beyond to deliver great work by thinking outside our process and pushing deliverables to be even stronger
- Exhibits a collaborative and solutions-focused approach
- Deftly navigates a variety of teams and personalities, contributing to Integrated Strategy’s reputation as a helpful resource while still pushing work forward
- Remains current on best practices and emerging trends (industry and cultural)
- Proactively seeks opportunities to improve client work
- Consistently supports and elevates strategy and thinking in key deliverables across client engagement phases to reflect best-in-class agency work