Marketo Email Marketing Manager

Who is Coding Dojo?
Coding Dojo is a fast-growing startup that provides a fast-track to becoming a software developer in today's growing tech market. We take people with little to no experience in development and train them to be professional developers in only a matter of weeks.

The Opportunity:

We’re looking for an experienced Email Marketing Manager with expertise in Marketo marketing tools. You’ll act as our internal subject-matter-expert on all things email marketing. You’ll own the implementation, upkeep, and execution of our email marketing strategies and tools. 

You’ll work closely with the marketing team on email strategy as well as collaborate cross-functionally with sales, design, product, and internal communications.

What You'll Do
  • Collaborating with Marketing teams to setup and deploy email campaigns, newsletters, etc. 
  • Own strategy and implementation of digital and email marketing processes and campaigns
  • Track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing, etc.)
  • Create segment-based communication strategies for all products for launches, product updates/ enhancements, promotions/deals
  • Assure that web information supports/aligns with email communications that follow CSS standards and mobile first approach
  • Organize and manage target content for web properties within the CMS platform
  • Oversee that all automated content is published effectively and efficiently (including proofreading and editing at times!)
  • Attending team meetings and provide progress reports


The Ideal Candidate:
  • Extensive Marketo experience including implementation, campaign management and analytics
  • Marketo Certified Expert (strongly preferred)
  • Hands on experience integrating Marketing Automation platform with CRM System
  • General Marketing Automation expertise
  • Basic knowledge of HTML/CSS/Javascript
  • Experience with Direct To Consumer brands a plus
  • Solid understanding of the web development/production cycle
  • Strong written and verbal skills to communicate ideas to both creatives and non-creatives
  • Thrives in a team environment, contribute ideas and interact with cross-functional teams
  • Self-starter, who gets the work done with enthusiasm

 Who this job is for:
  • Must have an entrepreneurial spirit who thrives in a fast-paced, ambiguous environment that requires you to take things from 0-100 under minimal supervision
  • Someone who can wear multiple hats on a regular basis, and will do whatever it takes to get the job done
  • Must have all or strive for all these attributes: leadership, ambition, mastery, motivation, intellectual curiosity, continual improvement, adaptability, and grit.
  • Must take feedback well and constructive criticism, as well as provide it back to other team members/managers
  • Someone who is passionate about the power of education and technology

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