Field Marketing Manager

What is CleverTap?
CleverTap is a SaaS platform that helps consumer businesses improve user engagement & retention through advanced analytics, predictive segmentation, user experience optimization, and omni-channel campaign orchestration. Global brands such as GO-JEK, Dream11, Vodafone, Hotstar, Fandango, and 7-Eleven use CleverTap to offer delightful, personalized experiences to their users. 
 
CleverTap was founded in 2013, and has offices in San Francisco, London, Singapore, and Mumbai. Our investors include Tiger Global, Sequoia, Accel & Recruit.

What does our Marketing team do?
Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees.
  • We are the gate-keepers of the CleverTap brand
  • We support revenue growth and demand creation across geographies
  • We are a global team across APAC, US and India.
  • We are highly driven by data and use experiments to find innovative means to monetization
 
 
What are we hiring for?
  • If you like working on problems that need data and intuition, you would be a great fit
  • Building the CleverTap brand across regions via events, press, thought-leadership and influencers
  • Adopting the newest martech solutions and building buying journeys to help personalization and drive long-term brand association 
Then we are looking for you, to join us in our Mumbai, Americas on Singapore office.

What are your roles and responsibilities?
  • Ability to identify relevant industry events for CleverTap to attend
  • Understanding of marketing funnel
  • Ability to craft messages which resonate with specific audiences attending events
  • Superlative attention to detail

Event Management:
  • Own annual event marketing strategy for SEA and EMEA, and ensure execution and measurement
  • Liaise with Sales to understand their requirements from events, and plan accordingly
  • Support mixers and meet ups - planning, organizing, execution and feedback
  • Own budget and ROI for budget
  • Meet MQL, SQL goals 
  • SWAG for CleverTap

Major KRAs:
  • MQL / SQL
  • # of events, mixers, meetups per quarter
  • Budget / ROI
  • Brand Visibility - Share of Voice

Brownie Points for:
  • Handled large scale (>USD 100K ) events end to end
  • Built event strategy 
  • Hosted customer business mixers, meet ups etc…

Why should you join us?
  • If you think you are ready for your next challenge & want to learn best-in-class SaaS marketing strategies
  • Get exponential learning opportunities within marketing and across other teams 
 
What is working at CleverTap like?
  • Hierarchy is a Myth, Merit is lauded
  •  Accountability and driving outcomes is the key to success
  • Your career here is limited by you and nothing else
  • Teamwork trumps individual success

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