Head - Social Media

What is CleverTap?
CleverTap is a SaaS platform that helps consumer businesses improve user engagement & retention through advanced analytics, predictive segmentation, user experience optimization, and omni-channel campaign orchestration. Global brands such as GO-JEK, Dream11, Vodafone, Hotstar, Fandango, and 7-Eleven use CleverTap to offer delightful, personalized experiences to their users. 
 
CleverTap was founded in 2013, and has offices in San Francisco, London, Singapore, and Mumbai. Our investors include Tiger Global, Sequoia, Accel & Recruit.

What does our Marketing team do?
Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees.
  • We are the gate-keepers of the CleverTap brand 
  • We support revenue growth and demand creation across geographies 
  • We are a global team across APAC, US and India. 
  • We are highly driven by data and use experiments to find innovative means to monetization
 
What are we hiring for?
  • If you like working on problems that need data and intuition, you would be a great fit 
  • Building the CleverTap brand across regions via events, press, thought-leadership and influencers 
  • Adopting the newest martech solutions and building buying journeys to help personalization and drive long-term brand association 
Then we are looking for you, to join us in our Mumbai, Americas on Singapore office.

The CleverTap team is looking for a high spirited Social Media marketer for its Mumbai office, capable of producing high quality engagement and crafting the brand voice of CleverTap.
We are looking for an individual who is a self-starter, data-driven, passionate about social media, and has no inhibitions in conversing on an active basis.

What are your role and responsibilities?
  • Must have a good idea of managing and executing B2B social media strategies (Organic & Paid) on Linkedin, Twitter, Facebook and other channels. 
  • Creative strategy & execution of CleverTap’s Employer Brand - Instagram, YouTube & Linkedin.
  • Experience & knowledge of Lead Generation & Lead Nurturing on social media platforms
  • Responsible for traffic generation to the website from social media. 
  • Outstanding writing skills, communication skills, grammatical ability, and an ability to give attention to detail.
  • Experience in writing social media content, various blogs, articles, and web content.
  • Identifying social trends & capitalise upon them.
  • Must be a Creative Thinker able to present the content in an extraordinary and different way to reach a huge number of audience.
  • Wonderful team player with an ability to spread your joyful and enthusiastic spirit to others in the team.
  • Brownie points if you have worked on UGC communities, and has good reach in Q/A websites like Quora, StackExchange, etc. And also if you have the visual design acumen.

Qualifications/Job Requirements
  • Has 6-9 years of social media marketing experience preferably in a B2B SaaS or technology company
  • Can write/create fresh, unique and creative content to engage the target audience.
  • Can work closely with Digital Marketing Team to develop and implement effective marketing campaigns.
  • Is able to monitor, review and report social media growth accurately

What we need to see:
  • Top Notch communication skills & fluency in english
  • Attention to detail
  • Data-driven approach that enables an end-to-end mindset to growth
  • Strong Social Media presence 
  • Knowledge of various Social Networking platforms & tools (a prior experience is added bonus)
  • Drive to work in a fast paced B2B start-up
  • Ability to Multitask
  • Good sense of humour 

Why should you join us?
  • If you think you are ready for your next challenge & want to learn best-in-class SaaS marketing strategies 
  • Get exponential learning opportunities within marketing and across other teams 
 
What is working at CleverTap like?
  • Hierarchy is a Myth, Merit is lauded 
  •  Accountability and driving outcomes is the key to success 
  • Your career here is limited by you and nothing else 
  • Teamwork trumps individual success

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