Digital Marketer-APAC

What is CleverTap?
CleverTap is a SaaS platform that helps consumer businesses improve user engagement & retention through advanced analytics, predictive segmentation, user experience optimization, and omni-channel campaign orchestration. Global brands such as GO-JEK, Dream11, Vodafone, Hotstar, Fandango, and 7-Eleven use CleverTap to offer delightful, personalized experiences to their users. 
 
CleverTap was founded in 2013, and has offices in San Francisco, London, Singapore, and Mumbai. Our investors include Tiger Global, Sequoia, Accel & Recruit.

 What does our Marketing team do?
Our team helps CleverTap grow across the globe and provides a great experience with the CleverTap brand for all our customers, prospects and employees. We are the gate-keepers of the CleverTap brand. We support revenue growth and demand creation across geographies
 We are a global team across APAC, US and India. We are highly driven by data and use experiments to find innovative means to Monetization
 
If you like working on problems that need data and intuition, you would be a great fit
 building the CleverTap brand across regions via events, press, thought-leadership and influencers
 Adopting the newest martech solutions and building buying journeys to help personalization and drive long-term brand association, then we are looking for you, to join us in our Mumbai, Americas on Singapore office.
 
What are we hiring for?
Role: DIGITAL MARKETER

 As part of our regional expansion plans, we are looking for a highly motivated Digital Marketing Specialist to help drive online marketing and end-user conversion. The role will entail planning, implementing, and monitoring our digital marketing campaigns across all digital networks.  

 You must have substantial experience in paid marketing, media buying, influencer marketing and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

 Operatively, you work with agencies and internal stakeholders to establish SOW, workflows, standards and systems requirements for a scalable digital marketing strategy, including media buying and content creation, as well as timely campaign reporting and recommendations to optimize campaign performance.

RESPONSIBILITIES
 
· Direct and influence online marketing direction that directly impacts CleverTap commercially in the region
· Develop online marketing and communications strategy and calendar to effectively promote CleverTap
· Manage user online experience throughout the consumer decision journey and ensure integration of relevant digital touchpoints i.e. search, display, social, CRM 
· Manage digital marketing budgets. Report on digital marketing plans including calendar, investment plan, and key initiatives
· Develop and execute Digital Marketing Plan against aligned Country Marketing plan to meet investment guidelines, priorities commercial decisions and goals
· Communicate and monitor compliance on all brand-related guidelines (e.g. consistency of Online Banners, CI/CD guidelines, Ads, etc)
 
Reporting: Digital Marketing Head
 
Why should you join us?
  • If you like working on problems that need data and intuition, you would be a great fit
  • Building the CleverTap brand across regions via events, press, thought-leadership and influencers
  • Adopting the newest martech solutions and building buying journeys to help personalization and drive the long-term brand association 
 
What is working at CleverTap like?
·     Hierarchy is a Myth, Merit is lauded
·      Accountability and driving outcomes is the key to success
·     Your career here is limited by you and nothing else
·     Teamwork trumps individual success

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