Insider Inc. is hiring a Subscription Marketing Director to lead marketing initiatives for Business Insider Intelligence. The role will be focused on generating and retaining subscribers and supporting enterprise sales efforts.
As Subscription Marketing Director for Business Insider Intelligence, you will lead a team of marketing managers and be responsible for the strategy and execution of marketing campaigns to grow the audiences of our subscription products. You will manage the campaign cycle from creative ideation through final execution and reporting. This role will report to the VP of Subscription Marketing.
Business Insider Intelligence is Business Insider’s cutting-edge research service, delivering real-time insights on emerging trends, technologies, and transformations in the digital arena.
Responsibilities:
- Generate fresh and creative campaigns to deploy in digital marketing channels in order to acquire and retain paid subscribers. Email is our primary marketing channel.
- Develop consumer lifecycle messaging, manage email production, QA, and content planning.
- Campaign project management. Manage all aspects of development for campaigns to ensure on time delivery and execution..
- Manage your team effectively to accomplish the work to meet deliverable deadlines and attain departmental goals.
- Plan, evaluate, and improve the efficiency of business processes and procedures to enhance speed, quality, efficiency, and output.
- Meet aggressive free and paid subscription sign-up goals to support individual business, as well as qualification and lead generation for enterprise business.
You are...
- A strong collaborator who enjoys working with teams to develop and execute successful campaigns.
- A great manager and motivator. You inspire your team to work hard to accomplish goals and meet campaign expectations.
- Passionate about audience segmentation and targeting across all phases of the customer lifecycle.
- Obsessed with optimizing marketing efforts with personalization to improve engagement and drive subscriptions.
- Someone who likes to jump-in on projects and tasks to help get the job done and goals accomplished.
Other skills required for the job:
- 7+ years of lifecycle and email marketing experience.
- Deep background in email marketing. Experience with technical implementation of email service provider platforms (Sailthru, Salesforce, etc), creative and content strategy, and campaign performance measurement.
- Demonstrated experience in strategy and execution in acquisition marketing, direct response advertising, and/or paid performance media.
- Technical expertise in digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc...).
We are looking for someone who is curious, proactive and will challenge the team at every turn. This role is for someone who isn’t afraid to ask tough questions and will ensure the quality of our brand promise is never compromised.
If this sounds like a great job for you, please apply online and include a cover letter highlighting why you’d be a good fit for the role.