Insider Inc. is hiring a Subscription Marketing Director, BI Prime & Editorial to lead our newsletter initiatives on Business Insider and Business Insider Prime.
As Subscription Marketing Director, you will lead a newsletter team that will be the driving force behind the growth and execution of our membership newsletter products for Business Insider Prime and the Business Insider editorial team. You will manage the campaign cycle from creative ideation to final deployment. This role will report to the VP of Subscription Marketing.
Business Insider Prime is our premium membership service, providing access to exclusive reporting from inside the companies and topics which matter the most to Business Insider's audience.
Responsibilities:
- Generate fresh and creative campaigns to deploy in digital marketing channels in order to acquire and retain paid BI Prime members and free editorial newsletter subscribers.
- Develop consumer lifecycle messaging, manage email production, QA, content planning, and analytics/reporting.
- Campaign project management. You will develop seamless strategies for campaigns to be executing and ensure that your team and others have ample time to carry out planned initiatives.
- Work with the BI Prime and Editorial teams to deliver the newsletter product.
- Lead a team in the development and execution of marketing efforts to drive adoption of the BI Prime and editorial products.
- Meet aggressive free and paid subscription sign-up goals to support BI Prime and develop new and innovative products to drive growth.
- Own and develop the process for competitor analysis and identification of best practices and trends within the industry
You are...
- A strong collaborator who enjoys working with teams to develop and execute successful campaigns.
- Passionate about all things email marketing: targeting, segmentation, development, personalization, and more.
- Obsessed with optimizing marketing efforts with personalization to improve engagement and drive adoption.
- Excited about digital marketing technology capabilities with a strong background in email marketing.
Other skills required for the job:
- 7+ years of lifecycle and email marketing experience.
- Deep background in email marketing. Experience with technical implementation of email service provider platforms (Sailthru, Salesforce, etc), creative and content strategy, and campaign performance measurement.
- Demonstrated experience in strategy and execution in acquisition marketing, direct response advertising, and/or paid performance media.
- Technical expertise in digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc...).
We are looking for someone who is curious, proactive and will challenge the team at every turn. This role is for someone who isn’t afraid to ask tough questions and will ensure the quality of our brand promise is never compromised.
If this sounds like a great job for you, please apply online and include a cover letter highlighting why you’d be a good fit for the role.