Product Marketing Lead

  • $80,000.00 - $110,000.00/year
  • ABOUT BRIZI
    Brizi is high-growth venture-backed startup founded in Toronto. We pride ourselves on our diverse and collaborative people-focused culture that emphasizes results and learning. Together we are helping people capture group memories. Our technology lets anyone tap into nearby cameras to capture stunning photos or fun videos at iconic locations. Today, we deliver a highly visual and thrilling experience for sports fans at a game, and have deployed in 8 countries across NBA basketball, European soccer, Grand Slam tennis, and more.

    YOU’LL WORK ON
    Getting prospective customers excited about our vision to reimagine group memories! You’ll drive the lead generation strategy and streamline prospects through the selling stages through masterful language / positioning, and direction and creation of collateral. This role will manage a budget and lead / grow a product marketing team, with the ability to collaborate closely with sales and leadership. Through both meeting face to face and engaging hands-on with current customers and prospective ones, you’ll play an instrumental role in company growth, customer acquisition strategy, and building brand equity. 

    YOU'LL HAVE OWNERSHIP OVER
    • Targeted B2B demand generation programs that directly contribute to company revenue, with the opportunity to grow a team
      • Collaborating with sales and leadership team to develop sales enablement materials, tools, and strategies
      • Design, ideation, and execution of conferences & events presence and impact
      • Build-out of a referral program and growth of qualified leads
      • Experiments with creative multi-touch programs that drive engagement with prospective customers and shortens the buying cycle
    • An acquisition budget to achieve your targets while maintaining optimal customer acquisition costs
    • Lead generation KPIs
    • In 30 days, observe and intake industry landscape, talk to customers and analyze sales conversations, identify areas of improvement and propose new strategies and programs 
    • In 60 days, refine and execute on proposed strategies and programs, shaping them from the ground up and managing their execution
    • In 90 days, measure the impact of your programs, exceed historical (organic) monthly lead generation rate!

    YOU ARE
    • You have 3-5 years of experience in B2B lead generation within a technology company or a high growth startup (actual B2B sales experience is a bonus!)
    • A creative, experimental, out-of-the box thinker when it comes to building scalable B2B marketing programs
    • Someone who can easily put yourself in a customer’s shoes and unveil insights that get actioned right away!
    • Exceptional at speaking, networking, and communicating with others
    • Highly resourceful, self-motivated, organized, and results-oriented, thrilled by a fast-paced environment and working on both strategy and tactics at the same time

    WHAT TO EXPECT FROM US
    • A startup where your work and contributions really count, growth-opportunity in a variety of skills and career directions
    • Flexible working hours and time-off, we want you to work when you are most productive
    • We encourage you to be your best self. We want you to help shape and shift our culture in brave new directions, not simply fit in
    • We work and play like a team. Great ideas can come as easily during an impromptu hallway soccer match or social team building activity in the boardroom
    • We have an office hoverboard, healthy snacks, smoothie hours, team dinners, and we take the Brizi yacht out for a spin on Fridays in the summer
    • We celebrate wins, learn from our failures, embrace change, invest in each other, and are passionate about learning and growing as individuals and as a team
    • Brizi is an equal opportunity employer and promotes diversity

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