Branch Overview
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Mexico City, Mumbai and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.
Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series B and has garnered more than $100M in funding with investments from leading Silicon Valley firms.
Job Overview
Branch is looking for a passionate Marketing Manager to help us shape our global brand into a localized ‘Branch Mexico’ brand to connect with our users and target audience in an authentic way. You'll manage the localization of Branch Mexico through different platforms and mediums such as social media, content, and general marketing collateral. You’ll manage the asset creation process using local resources and with support from our Design Lead in San Francisco.
Additionally, you will build and manage our user community and engagement in Branch Mexico. You'll create and grow our existing referral community in Mexico. This includes managing our referral program and taking full ownership over testing incentive programs. You’ll manage all of our local social media activities. We know this is a lot, but as the first marketing person in Mexico, this role is a unique opportunity to build a local brand and foster community in a rapidly growing and dynamic market.
Responsibilities
- Develop assets and propose experiments to improve our performance marketing in Mexico
- Work with designers and the larger marketing team to develop localized collateral
- Curate/coordinate/create/monitor compelling content to drive engagement on social media (Facebook, Twitter, Instagram, etc.)
- Build, manage, test, and scale our referral program in Mexico
- Work with customer service, marketing and engineering teams to improve the referral and user experience
- Manage and optimize user feedback channels to identify market-specific trends, compile reports and share insights to drive marketing positioning
- Explore additional channels we can use to reach potential clients
- Maintain relationships with and coordinate external stakeholders, freelancers and agencies as necessary
Qualifications
- Experience leading creative process of asset creation for online marketing, designing online campaigns, and creating content for social media
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating and publishing an educational series)
- Robust and active online presence with social media management skills (Twitter, Instagram, Facebook, etc.)
- Strong leadership and project management skills with the ability to work across different teams
- Value empathy and authenticity when working with customers and key stakeholders
- Experience working with financial products or in FinTech is a plus
Benefits of Joining
- Mission-driven and fast-paced, entrepreneurial environment
- Competitive salary
- Health insurance coverage
- Flexible working environment
- Office snacks, team meals and quarterly team retreats
- Equity in Branch